Actioning on direct suggestions continues to be our precedence at Microsoft Promoting, particularly as we try to help you throughout these unpredictable instances when you might end up coping with fixed change from macroeconomic situations, the evolution of the digital panorama, and extra. We’ve taken motion to make it simpler so that you can act on an vital change for our platform. For these of you who’ve already migrated to Responsive Search Advertisements (RSAs), congratulations for future-proofing with us. For individuals who should still be engaged on the Expanded Textual content Advert to RSA migration, we heard your want for extra time and have prolonged our timeline by a further 5 months.

Now, beginning on 1 February 2023, RSAs would be the solely search advert kind that may be created or edited in normal search campaigns. With the main focus of this migration being that will help you effectively drive a stronger return on funding (ROI), Expanded Textual content Advertisements will proceed serving together with RSAs, however we’ll now not help the power to create new, or edit current, Expanded Textual content Advertisements shifting ahead. That is an extension from the beforehand deliberate 29 August 2022 deadline.

We proceed to see a median of 7% conversion fee enchancment for advertisers who’ve switched from Expanded Textual content Advertisements to RSAs utilizing related property. When you’ve already accomplished this migration, you’ve taken an vital step to future-proof with Microsoft Promoting, and we hope you’re already experiencing these efficiency advantages. When you’re nonetheless within the migration course of, listed below are the 2 really useful approaches to start out experiencing these beneficial properties by simply guaranteeing all your advert teams have at the least one RSA:

 

1. Use the Suggestions tab in Microsoft Promoting on-line so as to add AI-generated RSAs primarily based in your current Expanded Textual content Advert asset. Chances are you’ll make the most of the auto-apply suggestions that will help you automate the implementations.
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2. If you have already got RSAs arrange in Google Advertisements, use the Google Import instrument to reflect your campaigns and advert teams with a pair clicks in Microsoft Promoting Editor or on-line.

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