UPD: On October 1st in 2020, Outlook ends help of AMP.
On September sixth, Microsoft introduced it rolled out its developer preview of AMP for Electronic mail.
It implies that MS Outlook really helps AMP — very quickly these recipients preferring this e mail purchasers over different e mail purchasers will see your AMP-powered emails.
What’s a developer preview and why do we want it?
Based on the Outlook weblog put up, the developer preview was rolled out for testing functions. As a result of AMP help in Outlook just isn’t for a large viewers but and isn’t on by default.
Essential to notice:
It really works in Outlook.com solely!!
In truth, dev preview is sort of a preparation step.
It permits us to see if our AMP emails work on this specific e mail shopper. If they don’t, now we have a while to repair bugs that happen.
The way to allow dev preview in Outlook.com
Right this moment AMP emails don’t render in Outlook.com by default. You might want to activate the Dynamic Emails choice.
How you are able to do it:
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in your account, on the top-right nook, click on the “Settings” icon;
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enter the “view all Outlook” tab;
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within the pop-up window, enter the “Message dealing with” tab;
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then discover “Dynamic e mail”;
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verify the “Allow dynamic e mail in my mail” field;
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click on “Add” and enter an e mail handle that you will ship check emails from — information@stripo-test.e mail. By doing this, you enable Stripo to ship AMP-powered emails to your Outlook account. However you could enter another e mail handle if you’re going to use one other e mail builder or ship check emails instantly out of your ESP;
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click on “Save”.
Essential to notice:
You may add as many trusted e mail addresses as you want.
The way to ship AMP emails to all Outlook customers
For now, dynamic emails could be enabled manually and render in Outlook.com solely.
Within the short-run, this feature will probably be on for all of the Outlook customers by default.
So, what are the situations to ship AMP emails?
In truth, they’re too just like the situations requested by Gmail.
There are only a few of them.
You might want to:
1. Make sure that you as sender meet all safety necessities:
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DKIM authentication;
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SPF authentication;
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DMARC authentication.
For extra data on all these phrases please seek advice from our devoted weblog put up.
2. Ship check AMP e mail
When your check AMP e mail is constructed, ship it to: amphtmltest@outlook.com.
Write down the date and topic of this e mail — you will have it for the registration type!
Please be suggested that it is advisable to ship a check e mail from the handle that must be authorized by Outlook.
The way to construct a legitimate AMP e mail:
All AMP emails that render in e mail purchasers must:
All AMP e mail templates that Stripo affords are validated, have each AMP HTML and conventional HTML variations and meet all of the AMP for Electronic mail finest practices.
3. Fill out the registration type
The third step is to fill out this registration type.
It incorporates simply 12 straightforward and brief questions.
Your e mail will probably be reviewed inside 10 enterprise days.
Then you’re presupposed to get notified by Outlook when you as sender have been authorized.
We’re about to fill out this manner now. Once we get any response from MS Outlook, we’ll replace this put up to both allow you to that it’s not that troublesome to get whitelisted with Outlook or inform you what errors we’ve performed so to keep away from them 🙂
Phrase of recommendation
Here is only a pleasant reminder. To have the ability to ship AMP content material, it is advisable to:
- get whitelisted with Google;
- repair all of the bugs if any happens. You will notice them within the Preview mode (in any other case customers will see HTML e mail);
- add the fallback — HTML model — on this e mail;
- ensure that your ESP/CRM is able to sending AMP emails;
- understand that presently solely Gmail (each net and cellular apps on all OSs) and Mail.ru are able to rendering AMP emails. Yahoo and Outlook will be a part of the record quickly;
- AMP emails lose their AMP elements when you ahead them.
Remaining phrases
Please bear in mind that you would be able to construct legitimate AMP emails with Stripo with no coding abilities by:
Stripo permits previewing each AMP HTML and conventional HTML variations of your emails.
