For the reason that first occasion in 1979, the Bangkok Worldwide Motor Present has been making waves. Not solely the primary Motor Present in Thailand however nonetheless the most important to at the present time, the occasion is now coming into its forty fourth 12 months, with manufacturers usually upping the ante to face out among the many many massive names that take part.

With the necessity to preserve customers engaged on the forefront, Mercedes-Benz has chosen to forego its conventional sales space house in favor of a brand new method. In collaboration with Staff X Thailand, the model is launching a sequence of “Pop-up Motor Exhibits” and parking their newest fashions in A19 parking a lot of varied high-traffic buying malls within the lead-up to the occasion.

The corporate has launched a 67-second video explaining the initiative to draw back from the outdoors-oriented promotion of different massive names on the Motor Present. Exhibiting the movement of employees pulling collectively small pop-up cubicles across the newest Mercedes-Benz fashions, the brief makes it clear how these inauspicious areas have been arrange seemingly out of skinny air. The result’s a pointy, skilled look that’s well positioned to make an impression.

Making an announcement

“We wished to interrupt away from the standard automobile present expertise,” mentioned Rook Floro, inventive director of Staff X Thailand, in an announcement. “Individuals typically cease to take a look at desired vehicles in parking tons, so we thought, why not flip these parking tons into mini-showrooms?”

The “Pop-up” thought continues Mercedes-Benz’s innovation-forward collaboration with Staff X Thailand. Final 12 months, the crew created the video “The Reinvention of Fairly” in assist of Mercedes-Benz’s determination to cease utilizing sales space fashions at motor reveals partly because of the harassment they typically acquired. Reimagining presenters as a multi-gender, well-informed function as an alternative, the model launched its new Digital Guides rather than fashions.

The Bangkok Worldwide Motor Present goes from March 22 to April 2 and shall be positioned on the IMPACT Challenger in Muang Thong Thani, Nonthaburi. The model has additionally included a QR code as a part of the promotion that may be scanned to obtain a ticket to the Motor Present.