McCann UK’s long-serving CCOs Rob Doubal (left) and Laurence Thomson have stop to hitch M&C Saatchi as world joint CCOs.
Doubal and Thomson joined McCann London in 2012 from then high-flying Wieden & Kennedy London as ECDs in 2012. They turned regional CCOs throughout the UK in 2019.
The 2 teamed up initially at Mom and, at first, had been considered a big gamble for the extra staid McCann however have helped it to stay close to the highest of the company billings tree with some excellent campaigns together with Xbox, Simply Eat, Microsoft, Aldi and Sky.
Doubal and Thomson say M&C is “an company with one probably the most well-known names in promoting historical past and a legacy of artistic brilliance. A very iconic model with some unbelievable workplaces around the globe.
“Driving fame and commerce by leveraging artwork and creativity is what we like to do and becoming a member of the brand new crew with a shared ambition to make M&C Saatchi a worldwide powerhouse with creativity at its core acquired us very excited.”
M&C govt chair Zillah Byng-Thorne says: “Their artistic imaginative and prescient combines with a ardour for doing the very best for shoppers, and I anticipate them to make an enormous cultural influence on all components of the M&C Saatchi Group, which can produce world-class creativity and enterprise outcomes.”
In fact it’s some time since we’ve seen an excessive amount of artistic brilliance from M&C, you’d want to return to the reign of CCO Graham Fink for that earlier than he was was lured away to WPP Higher China. M&C has been bedevilled not too long ago by accounting points and is promoting off some components of its world empire to native managements.
Doubal and and Thomson at the moment are achieved huge company operators and shall be beneficial armament for brand new group CEO Zaid Al-Qassab as he joins the company from Channel 4.
Their departure is a fear for McCann proprietor Interpublic which has seen one thing of a artistic exodus not too long ago, particularly within the US.
