Lots adjustments in 17 years, not least the UK Promoting Requirements Authority’s tolerance of adverts.

Jaguar Land Rover’s new Defender advert displaying the 4x4s parked precipitously on the sting of a cliff has been banned after attracting simply a few complaints. For overstating the efficacy of its parking sensor though you’d be a little bit of an fool to depend on one in such unbelievable circumstances.

Again in 2005 something (or extra anyway) went, with the ASA proving relaxed (in the end) over this Pot Noodle advert. “Characteristically tongue in cheek” opined the ASA, disregarding 620 complaints.

From HHCL Purple Cell, the enfants terribles of UK adland who had, then, been shoehorned into WPP’s benighted Purple Cell community and have been shortly to run out.

Perhaps warning is one of the best coverage generally.