We typically reward advertisements right here for being “pleasingly bonkers.” Gucci has made a large enterprise from simply that and by no means extra obvious than on this homage to director Stanley Kubrick – 2001, A Clockwork Orange, Eyes Vast Shut et al.

The style business is fairly daft anyway so you might as properly deal with it with humour. And, as right here, exhibit your garments to greatest benefit.

The tip reference to The Shining is sensible.

Directed by Mert & Marcus, artwork directed by Christopher Simmonds.

https://www.youtube.com/watch?v=pk1oThKRxdo

And a reminder of what an almighty ache it may be making commercials – specifically good ones.