Laptop peripherals producer Logitech joined manufacturers huge and small throughout the globe in turning to social media to advertise its wares for the vacation purchasing season, nevertheless it took a barely totally different method with its “12 Days of Offers” natural marketing campaign on newcomer BeReal.

The marketing campaign runs by way of Saturday (Dec. 10) and provides folks on BeReal entry to unique affords and shock offers on merchandise together with gaming headsets, keyboards, microphones, mouses and webcams. Info on how one can redeem these offers and affords is included within the captions.

Logitech vice chairman of worldwide advertising and marketing Erika Priestley advised Adweek the thought was hatched throughout a staff brainstorm about how one can promote the corporate’s holiday-focused merchandise.

“Everybody does present guides, and so they work very effectively,” she mentioned. “We felt like there was a chance and checked out how we may join with shoppers and increase our viewers. How will we join with the youthful client and re-present the standard means you see a present information? We felt that BeReal might be an attention-grabbing technique to promote these merchandise.”

BeReal is predicated on the premise of authenticity, with customers being prompted at a random time that adjustments each day to put up an unedited picture of what they’re doing at that second, from their units’ front-facing and rear-facing cameras.

“We used this as a chance to start out the connection with the BeReal viewers,” Priestley mentioned. “Individuals are excited for us to be on the platform and desirous about persevering with a dialog past the vacation marketing campaign. We’re hopeful that we’ll take among the nice experiences individuals are having with this marketing campaign and lengthen it.”

Magnificence and skincare model e.l.f. Cosmetics jumped on the BeReal bandwagon in August, sharing an natural put up on the applying, with the primary 150 customers who despatched a pal request to the @elfyeah deal with receiving a promo code giving them a free Hydrated Ever After Skincare Mini Equipment and free delivery.

“We have now to point out up the place they’re at,” Priestley mentioned of potential clients. “So long as we keep true to our model, there isn’t a loss on the finish of the day. You will need to be a part of these conversations.”