Lions Gate Leisure is rebranding its streaming provide Starzplay exterior North America as Lionsgate+ – not earlier than time, Starzplay sounds. like a naff previous online game – with adam&eveDDB and different companies inside Omnicom’s DDB on the case.

So we’ve a CGI wonderland with exploding brains, distressed viewers and all the remainder of it. Requiring the companies of three put up homes it appears.

All very spectacular and impactful though it appears a bit gentle on precise content material though Julianne Moore pops up at one level.

Makes an fascinating distinction with one other streaming beginner Paramount+, launched by former A&E founders James Murphy and David Golding at their New Industrial Arts. Paramount+ has gone heavy on content material, even when it means a big dose of the typically unendurable Jack Whitehall.

Typically essaying the bleedin’ apparent is the best way to go – as Murphy and Golding effectively know.

Lionsgate+? Spectacular, sure, however wants extra beef.

MAA inventive scale: 6.5.