The pairing of two impartial businesses, Limitless and Pablo, is proving fashionable with the federal government. Their newest win is a bumper £22m Cupboard Workplace contract, and final month they gained the inventive enterprise for HMRC.

The 2-year contract is to ship public service communications that assist authorities priorities, each domestically and internationally. These embody the GREAT programme, which inspires worldwide audiences to go to, examine, commerce, make investments, dwell and work within the UK.

Authorities pitches are all the time very hotly contested by roster businesses, which embody MullenLowe, who labored with the Cupboard Workplace on Covid-19 communications. Limitless and Pablo, each PR-led businesses, gained a spot on the roster in September 2021.

Harriet Knight, joint MD of Pablo London, stated: “Change is the cultural norm on the planet right now. What a time to be in advertising and marketing. To have the ability to use our creativity in partnership with the Cupboard Workplace to assist: folks, the notion of Britain globally and assist what issues is intoxicating. We’re in!”

Tim Bonnet, president of Limitless, stated: “Our work will arguably be a number of the most vital communications within the UK and abroad, masking every part vital to this nation. Be it huge brand-led campaigns or pressing informative messaging, we’re delighted, now let’s get to work.”