VCCP has poached Richard Nott, the artistic chief behind Engine’s Grand Prix-winning “Lengthy Stay the Prince” marketing campaign. The work launched an grownup model of footballer Kiyan Prince, who was a sufferer of knife violence aged 15, into the FIFA metaverse.

In addition to the Titanium Grand Prix at Cannes, the marketing campaign additionally gained Black and Yellow pencils at D&AD, and picked up high awards at The One Present, British Arrows, Artistic Circle, Marketing campaign BIG and DMA.

With all these awards, Nott was ripe for a profession enhance. When Engine rebranded as Home 337 earlier this yr, the choice was made to not appoint a single artistic chief on the company, leaving him with nowhere to go internally, even when he had wished to remain.

Jonny Parker and Chris Birch, ECDs at VCCP London added: “Richard Nott. Large time international award winner. Pretty human (that’s necessary). Lengthy Stay the Prince is considered one of our favorite concepts of the previous couple of years. We’re completely satisfied to have such a superb, achieved and vastly formidable artistic expertise be part of our gang.”

Nott mentioned: “I couldn’t be extra thrilled to be becoming a member of VCCP.  From my very first conversations with Chris and Jonny, and with Darren, it felt like the proper match.  Formidable creatives, formidable purchasers – who wouldn’t wish to be part of that?”