If it weren’t for the skate park and the water bottle, this spot for Mondelez’ Dairylea by VCCP may have been made within the 70s, which could be very applicable for a processed cheese advert.

The carefree, adult-free, phone-free world is a robust trope, additionally efficiently revisited in BBH’s 2013 Robinson’s advert exhibiting a father and son as childhood friends.

Ria Rianti, senior model supervisor at Mondelez Worldwide mentioned: “Dairylea is made for moments of freedom, within the palms of curious, little children. A little bit piece of independence which evokes the true which means of childhood, ‘Set them free with Dairylea’ showcases the pure magic of youngsters simply being children.”

Good to see that VCCP, presently battling Leo Burnett within the closing spherical of the pitch for Nationwide Lottery operator Allwyn, continues to be placing power into the artistic work. This spot isn’t radical, nevertheless it’s price pausing to take pleasure in.

MAA artistic scale: 8