A lot of critical stuff round in the intervening time, even among the many lotus eaters getting back from Cannes.

So let’s fluctuate the formulation and sizzling foot it down the coast a bit to Italia with a brand new marketing campaign from company Auge for ice cream model Sammontana and a few mis-spelt meals porn, a ‘Gruvi Caind of Lov.’

Auge ECD and accomplice Federica Ariagno says: “We’ve been working with Sammontana, a model with completely Italian roots, for a number of years. Gruvi is an ice cream that has main worldwide opponents however, not like them, desires to ascertain itself as a eulogy to imperfection. An imperfection that comes from the ice cream itself and turns into a means of having fun with it.”

Se lo dici tu, Federica.

Enjoyable anyway. MAA inventive scale: 7.5.