Interpublic (IPG) has nosed forward within the This fall and full yr 2021 advert holding firm reporting stakes with This fall web income of $2.55bn (up 11.6% on 2020) and natural web income progress of 11.7%.

For the complete yr Interpublic registered a web income improve of 12.9% with natural income up 11.9%. Each Publicis and Omnicom reported round 10%. IPG is concentrating on 5% in 2022, roughly in step with its friends. WPP is the final of the majors to report and CEO Mark Learn might be hoping for a headline progress determine of 12% or extra.

IPG CEO Philippe Krakowsky (above), who took over from long-serving Michael Roth final yr, says: “The mixture of technique, expertise and tradition we now have constructed at IPG continues to drive a excessive stage of innovation, collaboration and creativity. Our robust efficiency displays greater than the cyclical financial restoration, it additional validates the rising position we’re taking part in with entrepreneurs as they adapt and improve their companies to satisfy the challenges and alternatives of the digital financial system.

“Shoppers are more and more in search of companions with experience in first-party knowledge administration, efficiency media, artistic advert tech and direct-to-consumer commerce, areas by which we stay very well-positioned.

“As we glance forward, we anticipate that 2022 might be one other yr of robust progress, on prime of our multi-year, industry-leading efficiency. As such, we’re concentrating on full-year natural progress of 5% in 2022.”