The corporate joins Advert Internet Zero to additional its dedication to a sustainable future

Index Alternate Inc. (Index), one of many world’s largest impartial advert exchanges, immediately introduced it has partnered with Advert Internet Zero, a company driving collective business motion to scale back the carbon affect of creating, producing, and operating promoting to actual web zero. By supporting Advert Internet Zero, Index accelerates its dedication to steady analysis and funding in greener types of infrastructure and operations, with a core give attention to business collaboration. 

“I’m thrilled to welcome Index as an Advert Internet Zero supporter,” mentioned John Osborn, USA Director at Advert Internet Zero. “They’re an essential a part of the digital promoting ecosystem and might make an actual affect with their dedication to sustainability.”

Index continues to construct and innovate with sustainability in thoughts; the corporate’s 2021 rebuild of its trade expertise from the bottom up was centered on making all the trade extra environment friendly, not simply when it comes to shortly constructing and deploying extra options, but additionally in compute and processing energy. General, the worldwide refresh diminished energy per public sale by 40%. The corporate can also be investing in bettering the effectivity of the promoting provide chain by minimizing the quantity of hops in a transaction and by prioritizing direct provide.

Index is an lively participant in main business sustainability organizations, together with the Sustainability Working Group inside the IAB Tech Lab, IAB UK, IAB Europe, and IAB Australia, to determine constant requirements and measurement that may function the muse for a greener ecosystem. By its partnership with Scope3, the corporate additionally provides carbon-sustainable media packages for patrons to totally offset the affect of their digital promoting campaigns.

“We’re desirous to advance our decarbonization efforts and be a part of Advert Internet Zero in driving sustainable change inside the digital media ecosystem. It’s our duty to prioritize sustainability with each enterprise determination,” mentioned Lori Goode, chief advertising officer at Index Alternate. “We’ll proceed to make climate-conscious selections in our enterprise operations, collaborate throughout the business to drive constant requirements, and assist staff and prospects of their efforts as we progress in opposition to a collective objective of web zero.”

Index is devoted to creating accountable workspaces by occupying high-performance inexperienced buildings. Index’s two largest places of work, Toronto and New York Metropolis, are Management in Power and Environmental Design (LEED) licensed.

LEARN MORE ABOUT SUSTAINABILITY AT INDEX

About Index Alternate

Index Alternate is a worldwide promoting market enabling media homeowners to develop income by serving to entrepreneurs attain customers on any display, by means of any format. Headquartered in Toronto, Index has practically 20 years of expertise accelerating the evolution of advert expertise for the world’s main expertise makers. To study extra, go to www.indexexchange.com or @indexexchange.