Visible sweet in an advert solves the primary rule of attraction—get folks to drop no matter they’re doing and take note of the model as an alternative. On this new “Welcome to Malibu” industrial from Malibu Rum and Wieden+Kennedy London, the visible sweet on show makes it laborious to look away.
In a name to motion that embraces each hedonism and journey, Malibu suggests: “Do No matter Tastes Good.”
Doing no matter tastes good is a broad canvas. Consuming ceviche tastes good. So does consuming freshly cracked coconut water. The road is about greater than meals and beverage. It’s about feeling free, one thing that summertime, a gathering of associates, cocktails in a can, and bumpin’ beats assist make actual.
The industrial was produced by RadicalMedia and directed by music video impresario Dave Meyers. The industrial additionally advantages from an city remix of “Name Me Perhaps” by Carly Rae Jepsen.
What makes this spot higher than the remaining is the tight weave of fantasy and actuality. As an example, we see the unique and inclusive world of Legendary Malibu with the assistance of “Coco,” the coconut horse.
Coco, for my cash, is the star of this present.
