Product evaluation emails are necessary on your BigCommerce retailer.
Questioning why?
Do you know that 98% of customers learn critiques of native companies? Due to this fact, it’s extremely possible that it’d be the case along with your ecommerce retailer as effectively.
What’s extra?
One of the crucial necessary issues right here is the constructive expertise described within the evaluation. And that’s why it’s essential to get extra constructive product critiques on your BigCommerce retailer on-line.
That brings up an necessary query — how do you get folks to put in writing product critiques on your BigCommerce retailer?
Lengthy story brief, you could possibly use an e-mail service supplier like Omnisend to ship out product evaluation emails on your BigCommerce retailer. These emails can incentivize your clients to put in writing critiques about your merchandise on-line.
And how will you go about all of it?
Let’s discover out.
How you can use BigCommerce product evaluation emails
Right here’s how one can go about creating and utilizing BigCommerce product evaluation emails.
1. Begin utilizing an e-mail service supplier
First issues first — if you wish to begin sending out product evaluation emails on your BigCommerce retailer, it is advisable to first select an e-mail service supplier for it.
Why, you ask?
The reason being fairly simple. You may’t be sitting round sending emails manually to your clients requesting critiques as soon as they make a purchase order.
Whereas the above could seem possible once you’ve acquired a small buyer base, it’s simply not doable with a bigger base.
Moreover, an e-mail service supplier additionally enables you to save all of the emails of your clients for efficient administration.
And that’s the place a platform like Omnisend may also help. In any case, you want a service that may be built-in with BigCommerce with ease. Omnisend presents one-click BigCommerce integration to make issues easy for you.
What’s extra?
It additionally presents integration with quite a few apps which are meant particularly for critiques, similar to Yotpo and Stamped. This additional makes it the best platform for creating and sending product evaluation emails on your BigCommerce retailer.
(PS: It’s free to make use of too!)
Utilizing it, you possibly can deal with just about every part associated to e-mail advertising and marketing on your BigCommerce retailer. And this, after all, additionally consists of product evaluation emails.
2. Gather your clients’ e-mail addresses
When you’ve chosen the e-mail advertising and marketing service of your alternative for creating BigCommerce product evaluation emails, you possibly can transfer on to the subsequent step. That is the step the place you begin to search for the e-mail addresses of your clients.
With out these, you’d not have the ability to ship out emails to them requesting them to put in writing product critiques on your BigCommerce retailer.
Fortunately, with Omnisend, that is yet one more easy activity.
You may simply take signup types in your BigCommerce retailer and hyperlink them to your Omnisend account for simple assortment and storage of e-mail addresses.
Nonetheless, it’s necessary to notice that these types should be these which are already current in your web site as part of the web site template. All you’ve acquired to do is add a tag to the types and Omnisend will begin segmenting them for you.
This fashion, each time your BigCommerce retailer guests fill out the shape, their names and e-mail addresses will likely be added to your e-mail checklist.
3. Arrange automation
The following necessary step that must be taken after gathering the e-mail addresses is that of establishing the assorted e-mail automation sequences that might get triggered primarily based in your clients’ actions.
To ship out buyer suggestions emails, you possibly can arrange a customized e-mail automation workflow on Omnisend.
Listed below are the steps concerned:
Click on on Automations after which choose New Workflow.
Subsequent, it is advisable to arrange the set off settings on your automation workflow. For sending product evaluation emails on your BigCommerce retailer, you need to use the beneath set off:
Order Standing Modified → Order Achievement Standing is Fulfilled
This set off primarily sends the e-mail as soon as the order has been delivered to your buyer. That is additionally the best time to ship the e-mail as that’s when the shopper would have checked out your product and could be possible pleased to put in writing a evaluation about it.
You may then simply design the suggestions e-mail utilizing the drag-and-drop builder provided by Omnisend.
4. Section clients primarily based on suggestions
This step comes after your clients have began leaving suggestions on your merchandise. As soon as clients begin writing product critiques on your retailer, it is advisable to additional section them in an effort to ship better-targeted campaigns to them sooner or later.
Moreover, it provides you an thought of how glad your clients are along with your product and companies. Primarily based on the suggestions, you possibly can change your method to advertising and marketing to them and serving them to enhance your worth of their eyes.
So, how do you section your clients primarily based on their suggestions?
You may head to Segments on Omnisend after which click on on Create Section. You may then click on on Positioned Order within the Purchasing Habits part and choose good or dangerous buyer order suggestions for segmenting your clients.
Examples of product evaluation emails
Now that you realize all about how one can create product evaluation emails, let’s check out a number of examples of such emails.
1. Ties.com
This e-mail by Ties.com is probably one of many best examples of a product evaluation e-mail. It’s crisp and filled with graphical components that make it pop. Moreover, it provides choices for locations the place the shopper can evaluation to extend their probabilities of doing so.
And guess what?
Product evaluation emails don’t essentially should be simply emails. You could possibly incorporate SMS into the combination too, particularly once you use Omnisend. Right here’s an instance automation workflow you could possibly use to get product critiques on your BigCommerce retailer.
2. Dairy Queen
Right here’s a evaluation request e-mail instance from Dairy Queen. It aces its suggestions emails by making them colourful and filled with photos of their merchandise. They’ve even integrated humor into the e-mail to make it much more participating.
One of the best half about this e-mail is that they’re fairly simple in terms of the time that the shoppers will take to evaluation the product. This might maybe enhance the response fee of the shoppers.
3. Grammarly
Grammarly, a grammar correction software program resolution, additionally sends enjoyable emails to its clients to get their suggestions on their product.
The e-mail is fairly simple and explains how they’ve maybe been serving to the shopper with their writing. Moreover, the e-mail offers two choices for reviewing the product by enabling them to click on on the celebs or clicking on the CTA to go away a evaluation.
Begin getting product critiques on your BigCommerce retailer
Product critiques play an necessary position within the shopping for resolution course of of consumers and that’s why it’s essential to make sure that you’ve acquired good critiques of your product on-line.
And to encourage your clients to put in writing critiques, it’s important that you simply nudge them for it. That’s the place product evaluation emails on your BigCommerce retailer can come in useful. The emails you ship them may persuade them to put in writing a evaluation on your product on a platform of alternative.
However for this technique to work, you want a strong e-mail advertising and marketing resolution that may show you how to ship these emails in bulk, and extra importantly, on the proper time.
That’s the place Omnisend may also help. Get began for free right here.
