Podcasts have change into more and more in style through the years for a wide range of causes. As extra individuals make money working from home, listening to podcasts helps them really feel like they’re part of a dialogue amongst associates. Podcasts are additionally simply accessible and might be listened to anyplace, whether or not you are on a protracted commute or a fast jog.

As podcasts change into extra related, extra appear to be revealed day by day — so in the event you’re considering beginning one, you are most likely questioning tips on how to develop your podcast viewers and stand out above the remaining.

Fortuitously, there are numerous easy steps you possibly can take to broaden your podcast’s attain. From leveraging e-mail advertising to networking with different podcasters, rising your podcast does not should be a problem. Let’s discover a number of totally different duties you are able to do to seek out your viewers.

1. Submit your content material to each podcast app and listing.
2. Have a target market.
3. Add video to your podcast.
4. Be energetic on social media.
5. Community throughout the podcast neighborhood.
6. Share older podcast episodes.
7. Create a podcast trailer.
8. Host a contest or giveaway.
9. Arrange and manage a web site.
10. Leverage e-mail advertising.
11. Invite company.
12. Grow to be a visitor your self.
13. Make investments cash in adverts.
14. Use podcast website positioning.
15. Construct a advertising workflow.
16. Embody a Name-to-Motion.

How one can Develop Your Podcast Viewers in 16 Steps

Whether or not you are a brand new podcaster constructing an viewers from scratch or a extra established podcaster attempting to broaden your attain, listed below are some strategies it is best to embody in your advertising technique:

1. Submit your content material to each podcast app and listing.

To be able to develop your viewers, your podcast must be accessible wherever the listeners are. To get that form of publicity, submit your podcast’s RSS Feed to each podcast listing you’ll find.

Begin with platforms like Apple Podcasts, Spotify, and Google Podcasts since they’re the preferred platforms — however do not cease there. There are many smaller podcast platforms listeners use day by day, so you’ll want to submit your RSS Feed to these locations as effectively to draw as many listeners as attainable.

Although submitting your podcast to all these totally different locations may sound overwhelming, it is really quite simple. Simply open an account and submit your podcast to every present by finishing a kind. As soon as you’ve got performed that, your present will routinely replace on every platform each time you put up a brand new episode.

2. Have a target market.

Making a podcast you assume everybody can take pleasure in could sound like a good suggestion, however podcasts and not using a area of interest are very troublesome to market — particularly in the event that they’re model new. As a substitute of attempting to have mass attraction, discover a clear focus to your podcast.

For instance, For Coloured Nerds is a weekly podcast that makes use of popular culture as a technique to dissect totally different elements of Black tradition. The podcast was so profitable it led to the hosts being picked up for one more podcast known as The Nod, which was tailored right into a TV present on Quibi.

3. Add video to your podcast.

Video remains to be a most well-liked format for a lot of customers, so it is best to discover methods to include video into your podcast. A method to do that is to easily add a static picture to your audio file so you possibly can convert it to a video file.

One other means is to movie your self recording the podcast along with your company and co-hosts. You may also create quick video clips of standout moments out of your episodes. It doesn’t matter what you determine, at all times put up video content material to YouTube and apps like Instagram and TikTok.

4. Be energetic on social media.

Appeal to and interact along with your viewers on-line by responding to feedback on apps like Twitter, Instagram, TikTok, and Fb. For instance, Crissle West is likely one of the hosts of a podcast known as The Learn.

In between episodes she might be discovered on Twitter interacting along with her followers, posting about her favourite artists, and answering questions on episodes. The Learn additionally has a section that focuses on psychological well being, and Crissle will generally put up psychological well being recommendation on Twitter as effectively.

5. Community throughout the podcast neighborhood.

Be a part of Fb teams, Reddit boards, and different on-line podcaster communities to community. In these digital areas, you possibly can reply questions, get helpful suggestions, contribute to dialogue subjects, and showcase your persona.

One other technique to get entangled within the podcast neighborhood is to attend conferences, exhibitions, and meetups geared in direction of podcasters and content material creators in your area of interest. Networking throughout the neighborhood will open doorways to new alternatives, show you how to discover nice visitor audio system, and can show you how to visitor on different podcasts.

6. Share older podcast episodes.

Selling your newest episode is vital, however you should not cease there. Give your older episodes a second life on-line by sharing older clips every time attainable.

For instance, if there’s a matter trending on social media that you’ve got lined in an previous episode, share a clip from that episode that coincides with the trending dialogue. You may also make a compilation video of a few of your favourite moments from previous episodes and put up it on YouTube.

7. Create a podcast trailer.

In the identical means film trailers can entice viewers to observe a brand new movie, podcast trailers can entice listeners to tune in. For the trailer, keep away from simply utilizing a snippet from a earlier episode.

As a substitute, get artistic and craft one thing that completely captures your podcast’s worth. You are able to do this by compiling a montage of clips or utilizing narration. Make sure you showcase your finest moments and the most important company you’ve got had on the present.

As soon as you’ve got created your customized trailer, put up it on all platforms — and pin the trailer to the highest of your profiles so it is the very first thing potential listeners see.

8. Host a contest or giveaway.

Few individuals can resist the attract of free stuff, so contests and giveaways are one of many best methods to draw an viewers to your podcast —however bear in mind that some individuals will solely interact along with your podcast for the prospect to win one thing and will not stick round after the competition or giveaway is over.

To make the competition work in your favor, have listeners go away critiques or generate buzz about your podcast for an opportunity to win.

For instance, announce the giveaway in your present and on social media. Inform your listeners to go away critiques about your podcast on platforms like Apple Podcasts and Google Podcasts, — then you possibly can choose a random reviewer to win. Even when that individual by no means tunes in once more after profitable the prize, their favorable evaluation will final endlessly.

9. Arrange and manage a web site.

Your listeners will probably solely hearken to your podcast on their favourite platforms, however having a web site can nonetheless assist your podcast develop its viewers. A web site will give potential listeners the chance to seek out your web site, hearken to a pattern of an episode or two, and skim what your podcast is about earlier than deciding to decide to listening totally.

Be certain to make use of website positioning to spice up your web site in search outcomes. To do that, create a singular web page in your web site for each new episode. Then add notes and a whole transcript of your episode to the web page. Use key phrases within the notes, descriptions, and wherever applicable.

10. Leverage e-mail advertising.

One other perk to having a web site is that it might gather e-mail addresses you possibly can ship advertising content material to. Add join packing containers on the finish of every weblog put up and to your social media profiles, or you possibly can overlay the whole web site to get your followers e-mail addresses.

After you have that data, you possibly can ship e-mail notifications every time a brand new episode drops or ship a weekly e-newsletter. Do not be afraid to get artistic. For instance, in the event you run a podcast about comedian books, you possibly can ship listeners an e-mail recommending a brand new Marvel movie hitting theaters.

11. Invite company.

Interview company who’re inside your area of interest with the intention to expose your content material to their viewers. Your visitor will probably take to social media to advertise their look in your podcast, leading to free advertising.

You additionally haven’t got to ask well-known celebrities or high-profile influencers. Although company with a big fanbase are useful, anybody with a superb story that matches inside your matter could make your podcast stand out. Simply ensure you’re ready with good questions and a subject of debate.

12. Grow to be a visitor your self.

You have networked throughout the podcast neighborhood and have had company in your platform, so why not use the connections you’ve got made to change into a visitor your self? If you happen to’re not being invited organically then attain out to reveals you assume you possibly can add worth to.

If you do that, put together an elevator pitch that explains who you’re, what you do, and why you would be a wonderful visitor. And as soon as you are a visitor, do not forget to advertise your podcast, social media, and web site.

13. Make investments cash in adverts.

The methods I’ve listed all have the potential to develop your channel over time, however if you’d like faster outcomes you also needs to leverage paid promoting. For instance, you should buy advert area on one other podcast that’s just like yours.

If you happen to go this route, buy area on about 4 episodes to get sufficient publicity. You may also buy Google and Fb Advertisements to spice up visibility.

14. Use podcast website positioning.

I discussed utilizing website positioning to your podcast’s web site, however podcast website positioning is simply as vital. Since podcasts are an audio medium, there aren’t an entire lot of website positioning alternatives — however there are nonetheless just a few to reap the benefits of.

Embody the names of any company, subjects, or occasions in your episode that may seize listeners’ consideration after they’re looking podcast directories. You also needs to embody phrases and phrases in your description and headlines that listeners would kind into search engines like google and yahoo.

15. Construct a advertising workflow.

Create a guidelines to observe every time you publish a brand new episode. This can show you how to keep constant in your advertising efforts and guarantee each episode is getting the identical likelihood to flourish on-line.

Over time, you possibly can refine your advertising move as you determine what works and what does not. Listed below are some duties to incorporate in your workflow:

• Craft promotional posts, graphics, and movies for TikTok, Twitter, Instagram, and Fb.
• Ship media kits with social media posts and duplicate to company to allow them to simply promote the episode.
• Publish a weblog put up to the web site with the episode’s description and transcription.
• Add the most recent episode to your e-mail signature.

16. Embody a Name-to-Motion.

Sooner or later in each podcast episode you’ll want to embody a name to motion. A CTA is a request for listeners to do one thing. Most podcasts usually have them initially and finish of every episode. Your CTA ought to be attention-grabbing but in addition quick and easy. Listed below are just a few examples:

• “Bear in mind to observe [Podcast Name] on Instagram, Twitter, and TikTok for the most recent information relating to episodes and contests.”

• “Be certain to hit the subscribe button if you have not already so you will by no means miss an episode.”
• “Go to our web site so you possibly can subscribe to our e-newsletter and get the most recent updates on our present straight to your e-mail.”

As soon as once more, at all times embody a CTA in each podcast episode, in actual fact — make it part of your advertising workflow.

It looks like a brand new podcast is airing day by day, however the following pointers will assist your podcast stand aside from the competitors. Now that you understand what you’ll want to do, you are prepared to start out selling your podcast and rising your viewers.