Influencer advertising and marketing is a stylish subject as of late, nevertheless it does not require loads of work or a ton of cash to harness the ability of influencers in your model’s social media channels — and internet hosting one thing referred to as an Instagram takeover is without doubt one of the lowest-effort, most natural methods to just do that.

Undecided what we’re speaking about? Instagram takeovers contain an individual or model posting in your Instagram channel to offer followers a peek at new and distinctive content material from one other perspective. Here is an instance of our pals at WeWork taking on our Instagram account:

 

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On this put up, we’ll dive into methods to host your individual Instagram takeover to drive engagement, model consciousness, and optimistic outcomes in your model.

However there are a number of totally different approaches to Instagram takeovers that may be useful to your model.

Different forms of Instagram takeovers can embody:

• Worker takeovers
• Buyer or group member takeovers
• Occasion takeovers
• Product or provide promotions

Instagram takeovers are mutually useful for the visitor Instagrammer and the host account. The host can convey precious new content material to their followers with out having to create it themselves, and the visitor is ready to attain a wholly new viewers by posting on one other account.

Plus, Instagram takeovers assist domesticate good-faith relationships between influencers that may create inroads for future collaboration and cross-promotion.

Now, let’s dive into methods to get began together with your Instagram takeover.

Host an Instagram Takeover

1. Select what you need to accomplish.

Earlier than selecting a visitor to host your model’s Instagram, it’s important to decide what you need to obtain with the takeover. Ideally, your Instagram takeover will obtain a number of optimistic outcomes — however selecting a major aim of the marketing campaign will assist decide which sort of visitor to ask.

Instagram takeover targets may embody:

• Rising model consciousness. This may be measured by the variety of new followers the Instagram account features on account of the takeover.
• Selling a product, occasion, or provide. This may be measured by the variety of occasion registrations, provide redemptions, or lead type submissions on account of the takeover.
• Driving engagement inside the Instagram group. This may be measured by the variety of likes, feedback, video and story views, and hyperlink clicks on account of the takeover.

2. Choose your visitor Instagrammer.

Now that you understand your aim, you will have a neater time discovering a visitor who could make it occur.

For instance, the crew behind the award-winning musical Hamilton wished to familiarize followers with the performs revolving solid members.

To do that, Hamilton began #SwingSaturday on Instagram during which a solid member who is ready to play a number of roles (often known as a swing) takes over the official Hamilton Instagram.

I Picture supply

There are a number of forms of visitor Instagrammers you possibly can invite to create content material in your takeover:

• Influencers inside your business
• Staff at your organization
• Group members or prospects

Whereas it is definitely attainable for Instagram takeover visitors to perform a number of targets, we advocate selecting your visitor with the best technique in thoughts.

• Influencers will draw their followers to your Instagram with their endorsement of your model, so that they’re one of the best match in case your major aim is to extend model consciousness by rising followers.
• Staff will appeal to curiosity from their pals and colleagues who desire a behind-the-scenes have a look at what they do at work every single day. They’re one of the best match in case your major aim is to drive engagement on Instagram.
• Group members and prospects will put up enthusiastically about your model and present the worth of your product. They’re one of the best match in case your major aim is to advertise a product, occasion, provide, sign-up, or obtain.

Once more, these targets aren’t mutually unique. Ideally, the content material your visitor creates will probably be extremely participating, shareable, and compelling to the viewer.

3. Determine on the content material format and takeover logistics.

As soon as you have found out what you need to accomplish and who will host your takeover, it is time to nail down the specifics of how the takeover will run. Under are our strategies of inquiries to reply whenever you meet together with your takeover host:

• When are you internet hosting the Instagram takeover, and the way lengthy will it final?
• Who will handle the account? Will the visitor get entry to your Instagram credentials, or will they ship you content material and captions to put up on their behalf?
• What number of instances per day will the host put up takeover content material? In case you have an optimum publishing schedule in thoughts, what instances per day will the host have to put up?
• What hashtags will probably be used? Will you create a customized hashtag to advertise the takeover? Is there a most quantity of hashtags you need the visitor to make use of in any given caption?
• Which forms of content material will probably be shared throughout the takeover? Will the visitor put up photographs, movies, Instagram Tales, or stay movies? Will they put up a mixture of those codecs?
• How will each the visitor and the host promote the takeover on Instagram? Will you comply with promotion on Instagram or different channels main as much as the occasion?
• Are there any guardrails? Is there something the visitor should not document or point out over the course of the takeover?

As soon as the main points of the takeover are finalized, resolve how you will measure success over the course of the occasion.

4. Decide metrics to trace throughout the takeover.

Relying on the targets of your Instagram takeover, a few of these metrics will probably be extra vital than others. Under are the metrics we advocate monitoring over the course of your takeover:

• # of recent followers
• # of likes
• # of feedback
• # of mentions
• # of direct messages
• # of Instagram Story views
• # of stay video viewers
• # of Instagram Story clicks
• # of provide redemptions/app downloads (when you promote a touchdown web page)
• # of attendees or sign-ups (when you promote an occasion)
• Complete social referral site visitors to your web site

Qualitative metrics to maintain monitor of may additionally embody optimistic feedback on Instagram.

5. Promote the takeover throughout a number of platforms.

As soon as you have found out the main points of your Instagram takeover, it is time to begin getting individuals enthusiastic about it.

A day or two earlier than the occasion, begin selling your upcoming Instagram takeover. If there are any contests, giveaways, or different incentives for individuals to comply with alongside, make these clear in your promotions.

In fact, that you must promote the upcoming takeover on Instagram — particularly if the takeover is going on inside Instagram Tales or Instagram Dwell and also you need to drive guests to view these spots inside the app.

Nonetheless, you additionally want to advertise the takeover on different social media channels to draw as many individuals to your marketing campaign as attainable. That is particularly needed in case your model’s Instagram account is not as developed or engaged as different channels.

The host and the visitor ought to promote the takeover on a number of of their channels main as much as the occasion to get each audiences as engaged and excited as attainable.

6. Launch the takeover.

On the day of the takeover, it is all techniques go.

Ensure you have one crew member monitoring feedback and one crew member importing content material to Instagram (if relevant). Keep in mind, customers can now add content material from desktop computer systems along with the cell app, which may make the method simpler from the workplace.

All through the day, cross-promote content material that the visitor is posting on their channels to assist draw new individuals to your individual Instagram takeover occasion.

Make certain to speak when the takeover is beginning and ending. Notice in captions when the primary and final posts are occurring so viewers aren’t confused or abruptly left within the lurch, questioning if there’s extra content material forthcoming.

7. Analyze the outcomes.

As soon as the takeover is over, it is time to analyze its efficiency. Use the efficiency knowledge from the takeover to find out how (or if) you will do your subsequent takeover in another way. Listed here are some inquiries to ask in your post-takeover evaluation:

• Did we obtain our aim? Did you earn extra Instagram followers, obtain excessive ranges of engagement, or get guests to join your provide?
• Did we obtain secondary targets? Did the takeover lead to different internet advantages in your model and your small business?
• Was the takeover worthwhile? Did it prevent time and power creating your individual content material, or did it create further work? Did it drive a push of site visitors and engagement, or did numbers stay largely the identical?

Even when the takeover does not drive arduous numbers for your small business’s backside line, takeovers are genuine and actual. In addition they present an inside have a look at a side of your model or group followers do not usually see.

And simply because a takeover did not obtain your required outcomes on the primary launch it doesn’t suggest you should not give it one other strive later. That is why that you must monitor its progress and outcomes in an effort to do higher subsequent time.

Social media is about being social, so take note of qualitative suggestions, too. If commenters reply positively to the takeover, take their suggestions and use it for ideating future Instagram campaigns.

Instagram Takeover Examples

Listed here are examples of some wonderful Instagram takeovers:

1. Broadway Plus

To advertise its model to Broadway followers, Broadways Plus had Hadestown actress Kimberly Marable takeover the corporate’s Instagram tales. The takeover was promoted the day earlier than by sharing a clip of Kimberly and the remainder of the solid singing throughout an NPR Tiny Desk live performance.

Throughout the takeover, Marable shared unique behind-the-scenes footage of the Hadestown tour and gave followers of the account a glimpse into the day within the lifetime of a Broadway performer. This labored in Marable’s favor as effectively as a result of doing so promoted the Hadestown tour to extra Broadway followers.

What I Like About This Instagram Takeover

This takeover supplied well timed and related content material to followers of Broadway by having a distinguished star give an unique look right into a present tour. Marable was in a position to share content material that solely she would have entry to, making the takeover that rather more precious.

2. Fenty Magnificence

Movie star make-up artist Nina Ubhi took over cosmetics model Fenty Magnificence’s Instagram account tales in 2020. The aim was to point out how make-up lovers can use model’s merchandise to attain the right spring look.

Throughout the takeover, Ubhi gave fast make-up tutorials utilizing Fenty Magnificence merchandise whereas additionally showcasing her abilities as a make-up artist.

What I Like About This Instagram Takeover

This takeover brings worth to each present and potential Fenty Magnificence prospects. Not solely did Ubhi promote the model’s merchandise, however followers of the account discovered methods to apply the make-up and create new seems.

3. Billboard

As we talked about earlier than, an Instagram takeover will be simply as useful for the visitor as it’s for the host. For instance, the boy band Why Do not We promoted their music and tour by taking on Billboard journal’s Instagram account. Throughout the takeover, the band shared behind-the-scenes tour footage and live-streamed parts of their concert events.

What I Like About This Instagram Takeover

The takeover was a deal with for basic music followers in addition to followers of the band due to the unique content material and live performance performances. The live-streamed concert events from the band’s performances particularly created an immersive expertise for Billboard followers.

4. MS Affiliation of America

To lift consciousness for a number of sclerosis, the MS Affiliation of America had actress Selma Blair take over the affiliation’s Instagram to share her expertise with the illness. Throughout the takeover, Blair learn an excerpt from her autobiography “Imply Child: A Memoir of Rising Up” that particulars how MS has impacted her life.

What I Like About This Instagram Takeover

Having a celeb dwelling with MS be the visitor for the takeover was a good way to boost consciousness of the illness. The movies of Blair studying excerpts from her e-book gave a private contact that supplied perception and stirred feelings from followers.

5. ASOS

On-line clothes retailer ASOS teamed up with Neom Organics by having the natural magnificence line firm takeover the ASOS Instagram account. This confirmed ASOS prospects that Neom is accessible on the on-line retailer and it launched Neom Organics to a brand new viewers.

What I Like About This Takeover

That is one other nice instance of mutually useful takeover for each the visitor and host. ASOS confirmed its vary as an internet retailer however exhibiting that it sells extra than simply garments and equipment — prospects also can flip to the corporate for skincare wants as effectively.

On the identical time, Neom Organics used the chance to advertise its merchandise, attain new potential leads, and supply data on the place its merchandise will be discovered — at ASOS.

And there you could have it — a useful guidelines to launch a profitable Instagram takeover and 5 examples to encourage you. For extra concepts on methods to drive outcomes in your model, comply with us on Instagram, and obtain our information to Instagram for enterprise right here.

Has your model ever hosted an Instagram takeover? Share with us within the feedback under.