Eos and its company of document Mischief @ No Fastened Handle are recognized for pushing boundaries in advertising, whether or not by launching a restricted version “Bless Your F*ing Cooch” shaving cream or taking goal at poisonous masculinity with its enlargement into the lads’s class. However its newest effort had the model questioning in the event that they’d gone too far.

The sweetness model’s new marketing campaign, titled “Pores and skin So Comfortable Even Comfortable Issues Assume You’re Comfortable,” launched Wednesday to advertise its Shea Butter 24-hour moisture shave cream. One spot reveals a girl sitting on her sofa along with her canine, explaining that the product has made her pores and skin so delicate the pooch now desires to pet her.

The opposite reveals an anthropomorphic fox observing that whereas people usually wish to put on its fur as a coat, individuals shaving with Eos have pores and skin so delicate they, too, make pretty attire. A stay girl is proven draped over the fox’s shoulders and notes that she’s getting school credit score for the odd gig.

“Some might have a look at our shave cream advertising and assume it’s too dangerous. However in actuality, the riskiest factor a marketer can do is spend large cash on wallpaper that’s ignored,” Eos chief advertising officer Soyoung Kang informed Adweek. “The one-two punch of Eos’ product efficiency and our daring, unignorable advertising is driving actual enterprise development.”

A fragile steadiness

The unique thought for the marketing campaign had extra in widespread with the 1991 horror movie The Silence of the Lambs.

“We began fascinated about all the bizarre individuals or issues that might be comfortable about how delicate people have gotten,” Mischief affiliate inventive director Dana Buckhorn informed Adweek. “After taking place a number of horrifying paths (serial killer pores and skin lamps was an instantaneous no), we landed on the correct quantity of bizarre.”

The marketing campaign will run all through the summer time, with 15- and 30-second variations of the spots showing on YouTube and streaming on CTV.