CLEARWATER, Fla. — Digital Media Options, Inc. (NYSE: DMS), a number one supplier of technology-enabled digital efficiency promoting options connecting customers and advertisers inside auto, house, well being and life insurance coverage plus an extended listing of prime shopper verticals, immediately introduced that it has entered into an settlement to accumulate the HomeQuote.io house companies market from Buyer Direct Group, together with the supporting media and know-how property of the ClickDealer worldwide advert community.

Digital Media Options, Inc. Indicators an Settlement To Purchase The HomeQuote.io House Companies Market From Buyer Direct Group Alongside With Their Model Direct Worldwide Advert Community

Setting excessive requirements in on-line advertising companies, ClickDealer is a acknowledged business professional, ranked as among the finest by Efficiency Insider and mThink Blue E-book. The acquisition, as soon as accomplished, will permit DMS to proceed the growth of its market options into house companies within the U.S. market, whereas additionally strengthening its model direct enterprise by way of worldwide growth.

“With this acquisition, we might be executing on our key strategic development initiatives. We might be increasing our market options to now embody house companies, a vertical which we imagine will carry out effectively in a down market as householders flip to renovating their houses versus shopping for new houses. We may also be increasing our model direct enterprise internationally. By means of the acquisition, we might be persevering with to speculate and develop in key verticals and finish markets,” said Joe Marinucci, CEO of DMS.

The marketplace for house enchancment and different house companies is substantial. In line with This autumn 2022 knowledge lately launched by the Joint Middle For Housing Research, continued development is predicted for house reworking and repairs in 2023, with spending for house owner enhancements projected to achieve $485 billion. Prices for mid- to large-scale house enchancment initiatives sometimes vary from 1000’s to tens of 1000’s of {dollars}. The method customers use to establish and choose a certified product and repair supplier could be sophisticated and time-consuming for householders. Conversely, reaching and speaking with householders could be tough and costly for suppliers. House companies marketplaces like HomeQuote.io create connections between the house owner who’s gathering a number of bids and gives to match job pricing, whereas concurrently serving to contractors develop their attain inside their native markets. This might be a price additive course of.

The HomeQuote.io market operates in high-value finish markets similar to roofing, home windows and doorways, loos, kitchens, siding and gutters. {The marketplace} service will present householders with entry to 1000’s of contractors throughout the nation.

Moreover, DMS will now have entry to diversified worldwide media distribution and advertisers that can develop the present model direct enterprise that DMS operates domestically into over a dozen international locations all over the world. This may permit DMS to serve worldwide advertisers in verticals like ecommerce, cyber safety, retail, shopper finance and gaming.

The consideration paid for the acquisition at closing might be $35 million. Efficiency within the two years following closing might lead to as much as $10 million of further contingent consideration being paid. The acquisition, as soon as accomplished, is predicted so as to add $70 – $80 million to DMS FY2023 income and is predicted to be accretive to DMS FY2023 earnings.

Extra particulars on the transaction might be shared within the DMS 2022 This autumn and FY 2022 earnings name in March 2023, and in subsequent studies filed with the Securities and Trade Fee. Completion of the transaction is topic to sure closing circumstances, the satisfaction or waiver of which is critical for the transaction to be consummated.

About Digital Media Options

Digital Media Options, Inc. (NYSE: DMS) is a number one supplier of technology-enabled digital efficiency promoting options connecting customers and advertisers inside auto, house, well being and life insurance coverage plus an extended listing of prime shopper verticals. The DMS first-party knowledge asset, proprietary promoting know-how, important proprietary media distribution and data-driven processes assist digital promoting purchasers de-risk their promoting spend whereas scaling their buyer bases. Study extra at https://digitalmediasolutions.com.

Ahead-Wanting Statements:

This press launch contains “forward-looking statements” throughout the which means of that time period in Part 27A of the Securities Act of 1933, as amended and Part 21E of the Securities Trade Act of 1934, as amended, and are made in reliance upon such acts and the “protected harbor” provisions of the Personal Securities Litigation Reform Act of 1955. DMS’s precise outcomes could differ from its expectations, estimates and projections and consequently, you shouldn’t depend on these forward-looking statements as predictions of future occasions. These ahead statements are sometimes recognized by phrases similar to “anticipate,” “estimate,” “mission,” “funds,” “forecast,” “anticipate,” “intend,” “plan,” “could,” “will,” “might,” “ought to,” “believes,” “predicts,” “potential,” “proceed,” and related expressions. These forward-looking statements embody, with out limitation, DMS’s expectations with respect to its and ClickDealer’s future efficiency and its means to implement its technique and are based mostly on the beliefs and expectations of our administration crew from the data accessible on the time such statements are made. These forward-looking statements contain important dangers and uncertainties that would trigger the precise outcomes to vary materially from the anticipated outcomes. Most of those elements are exterior DMS’s management and are tough to foretell. Components which will trigger such variations embody, however will not be restricted to: (1) the precise consummation of the ClickDealer transaction and the chance that such consummation could not happen as a result of failure of a number of closing circumstances, (2) DMS’s means to achieve the anticipated monetary advantages from the ClickDealer transaction, (3) any impacts from the transaction to the ClickDealer enterprise, (4) the COVID-19 pandemic or different public well being crises; (5) modifications in consumer demand for our companies and our means to adapt to such modifications; (6) the entry of recent opponents available in the market; (7) the flexibility to keep up and appeal to customers and advertisers within the face of adjusting financial or aggressive circumstances; (8) the flexibility to keep up, develop and defend the information DMS obtains from customers and advertisers, and to make sure compliance with knowledge privateness laws in newly entered markets; (9) the efficiency of DMS’s know-how infrastructure; (10) the flexibility to guard DMS’s mental property rights; (11) the flexibility to efficiently supply, full and combine acquisitions; (12) the flexibility to enhance and preserve satisfactory inner controls over monetary and administration techniques, and remediate materials weaknesses therein, together with any integration of the ClickDealer enterprise; (13) modifications in relevant legal guidelines or laws and the flexibility to keep up compliance; (14) our substantial ranges of indebtedness; (15) volatility within the buying and selling value on the NYSE of our frequent inventory and warrants; (16) fluctuations in worth of our non-public placement warrants; and (17) different dangers and uncertainties indicated infrequently in DMS’s filings with the SEC, together with these underneath “Threat Components” in DMS’s Annual Report on Kind 10-Okay and its subsequent filings with the SEC. There could also be further dangers that we think about immaterial or that are unknown, and it’s not attainable to foretell or establish all such dangers. DMS cautions that the foregoing listing of things will not be unique. DMS cautions readers to not place undue reliance upon any forward-looking statements, which communicate solely as of the date made. DMS doesn’t undertake or settle for any obligation or enterprise to launch publicly any updates or revisions to any forward-looking statements to mirror any change in its expectations or any change in occasions, circumstances or circumstances on which any such assertion relies.

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