This can be a new kind of sponsorship deal: DHL is the “official logistics accomplice” for Coldplay’s world tour, which kicks off in Brazil subsequent week and goes on for 9 months.

180 Amsterdam’s advert reveals a DHL driver charging her electrical truck earlier than heading out on the street, singing alongside to the Coldplay observe “Yellow.” The scene cross fades into the model’s frontman, Chris Martin, singing the identical observe to a stadium filled with followers.

DHL is utilizing the affiliation to plug its sustainable credentials – Coldplay mentioned in 2019 that they’d solely tour once more if they might do it with a constructive environmental impression.

The band goals to scale back CO2 emissions by greater than 50%, take away not less than twice as a lot carbon from the air because the tour emits and ban the sale of all single-use plastic from the reveals. Additionally they harness fan power by way of state-of-the-art kinetic flooring and energy bikes.

Coldplay made headlines in 2019 by saying that they’d not hit the street once more till their subsequent tour may have a constructive environmental impression. It’s why they named DHL as their logistics accomplice, recognising the simultaneous work each are dedicated to for a extra sustainable future.

John Messum, ECD at 180 Amsterdam mentioned: “This partnership is a crucial one because it reveals how manufacturers might want to work collectively to assist deal with the challenges of being a sustainable world enterprise. We’re proud to have the ability to have a good time the precious work being executed by each whereas capturing the magic of the band’s reside expertise.”

Dirk Ude, head of world promoting for DHL mentioned: “Capturing the magic of the most effective identified bands on the planet, this marketing campaign is a shining instance of the creativity that comes by way of nice collaboration with our companions 180.”

As ever with 180 Amsterdam, the movie is well-produced and the casting is nice. The cross-fade is tacky, however then Chris Martin didn’t construct his profession on being cool.

MAA artistic scale: 6.5