Dentsu Worldwide fingers out £13.5m to chief – however is clear candidate CEO Clark on her means?

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Someone’s doing fairly nicely at Dentsu Worldwide – presumably CEO Wendy Clark though there are different candidates, Merkle execs on earn-outs for instance – with a pay package deal of £13.5m. £7.1m in “remuneration”, £6.3m from “long-term incentive schemes” and a £100,000 pension contribution in accordance with Marketing campaign. Dentsu isn’t saying.

Now nonetheless Gideon Spanier reviews in Marketing campaign that “a number of sources” have instructed the journal that Clark is stepping down on the firm, regardless of its robust current efficiency beneath her excessive profile management.

Clark, who joined from Omnicom’s DDB following a protracted advertising profession at Coca-Cola – definitely appears to have steered DI onto the proper path, piling its artistic provide into Dentsu X (binning the terrible denstsumcgarrybowen within the course of) and specializing in the newest advert goldmine buyer expertise. Its media businesses, the inspiration of the group outdoors Japan, don’t appear to be doing way more than hanging in there, although, which can be a fear.

Operating an enormous a part of a Japan-based empire is hardly a cakewalk for any outsider, as these newest developments could point out. Jerry Buhlmann, who got here from Carat, appeared to do a fairly good job at DI with the purchase of efficiency advertising company Merkle most likely the spotlight.

Clark appeared an odd alternative for what was then a primarily media agency-based enterprise. Charismatic, she definitely appeared to open shopper doorways at DDB though its courageous new mannequin for dealing with McDonald’s – a variation on the ‘higher, quicker, cheaper’ mannequin – solely lasted a few years. However she’s succeeded already in elevating the profile of Dentsu outdoors its media heartland.

If she is, certainly, on her means there’ll be gasps of astonishment elsewhere in adland. We’ll preserve you posted.