British trend retailer Jigsaw has appointed Croud as its digital advertising and marketing company. Croud kicks off in July to widen Jigsaw’s viewers on platforms together with Pinterest and TikTok.

Jigsaw restructured after a CVA in 2020, closing some shops.

Jigsaw digital director Raine Peake says: “We have been impressed with Croud’s expertise within the retail trend and luxurious trend trade – they appeared to grasp our challenges implicitly. Over the past two years the model has taken nice strides in maturing our on-line presence and making a single buyer view.

“However we knew we would have liked an company companion to, not solely assist take us to the following stage – however to additionally push the boundaries on what we may obtain as a model and have a look at widening our bullseye buyer demographic as the expansion of on-line has opened up so many extra alternatives to us.”

Croud consumer technique director Caroline Buckingham says: “Jigsaw has an important product and laid a formidable basis of high quality first social gathering information for us to work with. Our foremost focus might be then integrating this into digital, and implementing a sturdy testing roadmap, to develop Jigsaw’s market share within the UK.”