Partnership Provides Model and Company Prospects Direct Entry to First-Get together TikTok Creator Market Efficiency and Viewers Metrics By the CreatorIQ SaaS Platform

LOS ANGELES — CreatorIQ introduced that TikTok has named it an official TikTok Advertising Associate—changing into TikTok’s first SaaS-only influencer advertising platform accomplice.

“TikTok has develop into a key platform for manufacturers trying to faucet into tradition”

The combination will give CreatorIQ clients entry to key TikTok creator and content material metrics which might be out there within the TikTok Creator Market by way of the CreatorIQ dashboard. This implies manufacturers can have direct entry to TikTok’s unique first-party insights on viewers demographics, development traits, best-performing movies, and extra to assist them determine the very best creators to work with. CreatorIQ clients may now plan and execute end-to-end TikTok creator advertising campaigns inside CreatorIQ’s Intelligence Cloud.

TikTok is a crucial aspect of CreatorIQ’s mission to attach world manufacturers and companies with creators as the only supply of reality to handle and measure each side of influencer advertising. TikTok has shortly develop into a vital platform for each manufacturers and creators, reporting greater than 1 billion month-to-month customers, whereas CreatorIQ has recognized engagement charges as excessive as 15% throughout a number of classes in a current evaluation.

“Over the previous two years, TikTok has develop into a powerhouse platform for creators, who’re driving the cultural dialog for your complete digital world,” mentioned Tim Sovay, Chief Working Officer at CreatorIQ. “This partnership will give CreatorIQ clients the power to pair TikTok’s first-party information and analytics with our sturdy workflow and measurement options to create really efficient ROI-based campaigns. What’s extra, it contributes extra information to our efforts of growing and delivering standardized benchmarks for your complete trade.”

“Creators are the lifeblood of our platform, and we’re continuously pondering of latest methods to make it straightforward for them to attach and collaborate with manufacturers,” mentioned Melissa Yang, Head of Ecosystem Partnerships, TikTok. “We’re thrilled to be integrating with an elite group of trusted companions to assist manufacturers uncover and work with various creators who can share their message in an genuine manner.”

The TikTok partnership intently follows CreatorIQ’s acquisition of influencer advertising analytics platform Tribe Dynamics, which significantly prolonged its management place as the biggest world influencer advertising SaaS platform when it comes to income, development, information authority, and world enlargement.

“TikTok has develop into a key platform for manufacturers trying to faucet into tradition,” mentioned Gary Orellana, SVP of Influencer Advertising at dentsu, Americas. “The flexibility to entry the TikTok Creator Market by way of the CreatorIQ dashboard permits us to maximise the impression of our creator outreach and administration efforts, by unifying them throughout platforms, offering real-time first-party information, and creating efficiencies for our shoppers.”

About CreatorIQ

CreatorIQ is probably the most trusted software program to unify and energy superior influencer advertising for the world’s most revolutionary enterprises. Its Intelligence Cloud facilitates information science-enabled creator discovery, streamlines workflow, ensures model security, and drives significant measurement. AB InBev, Airbnb, Calvin Klein, CVS, Disney, H&M, Sephora, and Unilever are simply a few of the manufacturers that make the most of CreatorIQ’s platform to drive actual enterprise outcomes throughout their influencer advertising ecosystems.

Based in 2014, CreatorIQ is headquartered in Los Angeles with 25 world places of work. For extra info, go to CreatorIQ.com.

About TikTok

TikTok is the main vacation spot for short-form cell video. Our mission is to encourage creativity and convey pleasure. TikTok has world places of work together with Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo.