Corona Further is bringing its 30-year-old vacation advert to life within the type of a digital Christmas tree lot utilizing augmented actuality.

The Mexican beer model has launched an interactive expertise referred to as O’Tannenpalm’s Tree Lot that enables customers to undertaking a winter scene of snow and palm bushes onto a close-by flat floor through their telephone cameras. The undertaking is a play on the long-lasting marketing campaign Corona started working in 1990 wherein a palm tree on a seashore lights up with Christmas decorations as a whistled model of the track “Oh Tannenbaum” will be heard.

The activation, which was produced by Niantic Labs-owned eighth Wall, additionally permits clients to put a holiday-decorated palm tree of their very own of their properties and enter a contest to win one in all 5 real-life 10-inch palm bushes. The expertise additionally sports activities a hidden ingredient that may solely be opened by inserting an precise bottle of Corona beer in entrance of the digicam.

Holidays with a twist

The model mentioned the thought was to place a brand new spin on what has confirmed to be an iconic vacation promoting custom for the model utilizing the sort of immersive tech that has develop into extra fashionable with manufacturers within the final couple years.

“We’re thrilled to launch a refreshing digital expertise this Feliz Navidad season and supply Corona Further followers on the spot entry to the digital O’Tannenpalm Tree Lot anytime, anyplace,” Alex Schultz, vp of brand name advertising, mentioned in a press release. “This distinctive expertise permits customers to chill and immerse themselves within the ‘La Vida Más Fina’ spirit in the course of the hectic vacation season.”

The digital expertise will not be the primary time Corona has launched a brand new twist on the vacation spot. Surgical-masked model ambassadors distributed vacation palm bushes to residents of Corona Del Mar in 2020 in recognition of the advert’s thirtieth anniversary and a tongue-in-cheek nod to the coronavirus pandemic.

Augmented actuality and metaverse activations have develop into a well-liked manner for manufacturers to interact younger customers who spend growing quantities of time in digital worlds. Corona, which is owned by AB InBev internationally and Constellation Manufacturers in america, beforehand used AR in a marketing campaign across the environmental influence of plastics in 2021 and in a collaboration with former Dallas Cowboys quarterback Tony Romo.