Saatchi & Saatchi now has the Churchill insurance coverage enterprise and, whereas the previous mutt nonetheless makes an look, it’s time to ‘Convey Chill to the Nation’ with a “blissed-out Chillscape” to ship chill (you ought to be getting the message by now) to all of the insurance coverage agency’s clients.

So it’s not about issues going unsuitable however every part being hunky dory with Churchill behind you. Media, there’s plenty of it together with Out of Dwelling, by MediaCom.

Product Proprietor Churchill Squad Kirsty Hoad (there’s one other new one, have Churchill execs been on the magic mushrooms) says: “As we evolve our advertising and marketing campaigns, in a world that faces enormous challenges, our new advert gives a second of escapism for viewers. The artistic delivers this with our stunning new Chillscape – a dreamlike area, a world of serenity and optimism.

“‘Benefit from the Leap’ showcases that we perceive how life’s massive selections, whether or not it’s shopping for a home or studying to drive, may be triggers of stress and infrequently include completely different wants with regards to insurance coverage. Our marketing campaign strikes our focus from the uncommon however intense stress of issues going unsuitable and needing to make use of insurance coverage, to the extra frequent stress of selecting one thing new in life, for which you want new cowl.”

Fully bonkers – may simply work.

MAA artistic scale: 6.5.