Asda’s Christmas marketing campaign stars Will Ferrell as Buddy the Elf, because of the experience of Framestore, which has built-in unique scenes from the 2003 film into footage shot for the advert.

The story revolves round Christmas fanatic Buddy getting a job within the grocery store, identical to he will get a job in a division retailer within the movie. As a part of Havas London’s marketing campaign there can even be in-store tannoy bulletins from Buddy, in addition to Elf merchandise on the market.

Asda has not forgotten the price of dwelling disaster in all of the Christmas pleasure. The grocery store is giving festive packages to neighborhood teams, gathering toys for youngsters’s charities and spreading festive cheer with in-store choirs – in addition to persevering with its current £1 meal deal for OAPS, a children eat for £1 provide, and grants for neighborhood teams.

It’s good to see the Asda-Havas partnership lastly delivering one thing bold – with assist from Framestore and director Danny Kleinman. This one will stand out from the grocery store pack, and nobody can be left in any doubt that it’s an Asda advert – price each penny they paid to Warner Bros for the rights.

MAA artistic scale: 7.5