BBH appears to be like like an company on the best way again – it by no means went away in fact, nonetheless one of many UK’s largest, now within the Publicis empire – but it surely as soon as stood for various: zagging whereas the others zigged.

After a diverting epic for Wild with a randy polar bear it’s now debuting for Ribena with a marketing campaign that appears to hark again to the halcyon days of HHCL’s ‘You’ve been Tangoed.’ On this case a zaggy invocation to “chin up” amid life’s perturbations.

Suntory Beverage & Meals Ribena head Charlotte Flook says: GB&I stated: “Ribena is an icon mainstay of the comfortable drinks class – the truth is, we’ve been bringing our unimaginable style to shoppers within the UK for over eight a long time now! With the model in robust progress of +15%, now could be the proper time to launch our new marketing campaign.

“‘Chin Up’ places our model’s cheeky irreverent character at its coronary heart by encouraging the nation to succeed in for a Ribena to assist them chortle by life’s awkward little stumbles.”

Punchy 30-seconds, directed by Thomas Ormonde at Mindseye. Clearly aimed toward large social affect, so we’ll see.

MAA inventive scale: 7.5.

A considerably much less conventional beverage is Little Rick, a CBD direct-to-consumer model now being relaunched as extra grown-up by London company Now.

CBD drinks are are infused with cannabidiol (CBD), a non-psychoactive ingredient of the hemp plant. In order that they’re speculated to calm you down somewhat than get you excessive.

The marketing campaign makes use of a combo of social and Out of Residence – more and more standard – with some cheeky iterations.

Now CCO Ben da Costa says: “After different CBD drinks, we realised that with most manufacturers within the house focussing on well being and wellbeing, there was a giant alternative for Little Rick to maneuver into a brand new territory that embraces the elephant within the room: the truth that CBD helps you chill out and really feel good.

“With a extra grownup, premium model id, and a assured new angle, we consider that Little Rick will change into a pacesetter within the crowded CBD market.”

MAA inventive scale: 7.5.