Avocados From Mexico is again for the Tremendous Bowl with an advert airing within the Large Recreation for the eighth time prior to now 10 years.

The 30-second nationwide purchase was dealt with with Dallas-based artistic company Lerma. It is going to be supported by Avocados From Mexico’s #AlwaysGood 360 advertising and marketing marketing campaign.

“The Large Recreation could be very particular to us because it celebrates the biggest consumption interval of avocados in the course of the 12 months,” Avocados From Mexico president and CEO Alvaro Luque stated in an announcement. “The AFM model is chargeable for 95% of avocado gross sales in the course of the Large Recreation weekend. It’s the proper alternative for sparking goodness.

Avocados From Mexico returned to the 2022 Tremendous Bowl after taking a 12 months off in 2021. AFM had marketed in the course of the Large Recreation for six consecutive years beginning in 2015.

The model, headquartered in Irving, Texas, dates to 2013 when 1000’s of avocado farmers from Mexico shaped a partnership with importers and distributors within the U.S. and created a advertising and marketing arm they referred to as Avocados from Mexico.

“Avocados make the whole lot higher—they create the nice occasions and good taste to gameday spreads, and that’s nice for avocado lovers and sports activities followers alike,” Luque stated.

In final 12 months’s Tremendous Bowl spot, comic Andy Richter starred as Julius Caesar with a theme that noticed historic Romans scarf down on avocado-infused eats. The advert led the model’s new artistic positioning, “Addvocados.” The 30-second advert aired within the first quarter of Tremendous Bowl 56 and was created with Austin-based Company GSD&M.

Previous to that, the model had launched a 30-second spot for Tremendous Bowl 54 starring Molly Ringwald.

Fox, which is able to carry the Tremendous Bowl on Feb. 12, says it has offered out 95% of its in-game advert stock, with 30-second slots going for upwards of $7 million.

For Tremendous Bowl 56, 30-second Tremendous Bowl advert slots went for as a lot as $7 million throughout NBC’s broadcast in February.