Reynolds went on to thank his Undoubtedly, Possibly co-star Banks, the legendary Perlman in addition to Walker and Lambert “for taking severe stuff so unseriously. Additionally in case you’re considering Otto Desć seems suspiciously like Academy Award nominee and Free Man VFX [supervisor] Swen Gillberg, you’d be unsuitable. No additional questions.”
A brand-and-tag relaunch
Whereas Autodesk software program is utilized by hundreds of thousands to make every little thing from inexperienced structure and engineering, building tasks, manufacturing, media, training and leisure industries, the model hasn’t actually had a media popping out.
Since its software program is used to make motion pictures as nicely, Autodesk thought the Oscars could be an ideal time to launch a model assertion, one that features the tagline “Make Something.”
“Autodesk is how the world will get designed and made, whether or not it’s a greener constructing, a cleaner automotive or an award-winning film, however we haven’t actually instructed that story. We haven’t talked about why we matter to the world and why we matter to our clients,” Dara Treseder, chief advertising officer at Autodesk, instructed Adweek.
When Treseder joined as CMO final 12 months, coming over from Peloton, she introduced alongside the company she had labored with, Most Effort, as a inventive associate. The company and model brainstormed on the best way to present the world that Autodesk makes the software program that its clients use to make a large number of issues, and the Oscars felt like the suitable second.
“Right here’s a chance for us to have a good time the largest names in Hollywood on the largest stage, and have a good time the expertise that always is behind the scenes. You don’t get these wonderful motion pictures, you don’t get Avatar, with out the Autodesk software program,” mentioned Treseder.
Reynolds utilized his Hollywood connections to usher in Perlman, Banks, Lambert and Walker, giving the marketing campaign much more credibility in its documentary-style presentation. The 4 filmmakers assist present the complete spectrum of the way in which Autodesk software program impacts completely different artists, from actors to administrators, cinematographers and VFX specialists.
In serving to design the marketing campaign, Most Effort served as extra than simply an company for Autodesk.
“One of many issues I like about Most Effort is that they’re not only a inventive company. They’re actually a strategic enterprise associate for us. They perceive the best way to create and the best way to use model to drive enterprise worth and enterprise outcomes,” she added.
