Argos desires to alter its picture as a discount basement retailer, and has briefed The&Partnership to get a brand new message throughout – that it sells a variety of “premium tech, fashionable homeware and important home items.”

The company’s understated reply is to animate a few toys, Connie the doll and Trevor the dinosaur, and use them to showcase a speaker and a cushion.

Rob Quartermain, head of promoting campaigns, Argos mentioned: “We will’t await the nation to fall in love with Connie and Trevor as they carry the assortment of merchandise we provide to life, utilizing premium manufacturers in addition to our iconic Habitat vary.”

Toby Allen, ECD, The&Partnership mentioned: “One of many nation’s finest beloved retailers sells the grown-up stuff too. Who higher to ship that message than the toys themselves? A savvy doll and a lovable dinosaur are the brand new faces of Argos, displaying a brand new aspect to what it sells.”

The advert is nicely scripted and properly carried out by Folks Simply Do Nothing’s Ruth Bratt and This Nation’s Charlie Cooper, however Argos has a approach to go earlier than its digital, press, emails and customer support add as much as a premium model.

MAA inventive scale: 5