New York’s The One Present stays one in all adland’s elite awards occasions and the large winner this yr was Apple (there’s a shock), particularly its ‘The Biggest’ advert from Apple London. Fairly a feather in London’s cap.
Incapacity could also be an obstacle in life, even with Apple’s devices and software program, nevertheless it does moderately assist in awards reveals. The Biggest could nicely comply with Channel 4’s ‘Meet the Superhumans’ in sweeping up at this yr’s reveals, together with Cannes. Directed by Kim Gehrig.
The Biggest additionally obtained Better of Present, one Better of Self-discipline, 5 Gold Pencils (three in Model-Facet/In-Home, and one every in Movie & Video and Music & Sound Craft), and a Silver in Transferring Picture Craft & Manufacturing.
BBDO Canada was named Company of the Yr, Wieden+Kennedy now having fun with one thing of a inventive renaissance, unbiased company and likewise indie community, Ogilvy community of the yr and Apple in-house company of the yr. It’d nicely win the latter for years to return.
Artistic holding firm of the yr was Omnicom and manufacturing firm Smuggler New York. Winners acquired groovy new pencils based mostly on the late George Lois’ unique design.
Good that an awards present places craft up entrance, versus the flexibility to write down countless submission case histories in a bemusing variety of classes, a few of which hardly appear inventive in any respect.