Misogynist influencer Andrew Tate is championing Worldwide Girls’s Day in a marketing campaign by Korean-owned Innocean Australia.

The company has twisted Tate’s phrases with intelligent modifying to create a pro-women video. He’s at the moment being held in a Romanian jail charged with rape, pornography and human trafficking, however right here he’s urging males to become involved with IWD occasions subsequent week.

There’s additionally a social media marketing campaign with strains designed to enchantment to the unreconstructed Aussie male. These embrace: “Think about your diary clock blocked” and “Males, you realize you need to.”

Jasmin Bedir, CEO of Innocean, mentioned: “Within the absence of official knowledge, we estimate that male attendance is not any larger than 5-10% for precise occasions, and after an AI evaluation of IWD posts or mentions of IWD on LinkedIn, solely 17% come from males. On prime of all of it it’s largely on girls to organise the day.”

Bedir is completely proper that girls do many of the DEI heavy lifting. Over to Andrew Tate.