Amazon is making a prime rent for its video adverts staff.

In the present day, the corporate confirmed to ADWEEK that it’s hiring former Comcast NBCUniversal govt Krishan Bhatia as vp of worldwide video promoting.

This can be a new, world position, with Bhatia’s duties spanning every thing from technique to go-to-market and gross sales.

“We’re delighted to welcome Krishan Bhatia to Amazon Advertisements as vice chairman of worldwide video technique,” an Amazon spokesman mentioned in a press release. “Krishan will lead a world gross sales staff targeted on our rising streaming TV choices throughout dwell sports activities, Amazon Freevee, Twitch, Prime Video adverts and third-party publishers, and convey a wealth of media expertise for our streaming TV clients.”

The New York-based govt will report back to Alan Moss, vp of worldwide advert gross sales, who introduced the information to employees in an inside memo, which Amazon shared with ADWEEK.

Within the message, Moss famous that he introduced in October that the corporate was forming a brand new world advert gross sales staff to deal with streaming choices throughout its portfolio, and Bhatia is a part of that new construction.

“I’m excited concerning the impression his wealth of expertise within the media and promoting enterprise could have for our clients within the streaming TV house,” Moss mentioned.

Bhatia most just lately served as NBCUniversal’s president and chief enterprise officer, world promoting and partnerships, serving to develop income programs and infrastructure on the firm’s ad-sales unit, in addition to overseeing advert gross sales for streaming and knowledge merchandise and the corporate’s One Platform technique, measurement and operations features.

He introduced he was exiting NBCU final September.

Along with his work at NBCU, the exec has additionally advocated for brand new types of measurement and various forex requirements, performing as a key voice within the launch of the U.S. Joint Trade Committee in March 2023.

Amazon will subsequent showcase its video wares at its first upfront presentation, slated for Tuesday, Could 14.

See the total memo from Moss under:

Hey staff,