Adweek’s 2022 US Small Company of the Yr Shortlist

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For the primary time in Adweek’s Company of the Yr program, we’re releasing the shortlist of businesses thought-about for every of our Company of the Yr classes.

Adweek has expanded the classes this 12 months, including Midsize U.S., Small U.S. and Multicultural to the present program of U.S., World, Worldwide and Breakthrough.

For the Small class, U.S.-based businesses with below 100 workers have been eligible.

How we bought right here

Adweek invited any company to enter (with out an entry charge) by offering details about its previous 12 months and finest work. A crew of Adweek editors and reporters combed by means of the entries and created shortlists primarily based on which businesses had the best potential to face out within the ultimate spherical.

Within the ultimate spherical, businesses submitted a extra complete questionnaire that offered data on consumer wins, income progress, work, DEI, sustainability, expertise retention and extra.

A jury of Adweek editors and reporters deliberated over shortlisted businesses till they have been prepared for a vote to select the winners.

On Dec. 12, Adweek will reveal the winners of every class. Beneath, in alphabetical order, are the shortlisted businesses eligible to win U.S. Small Company of the Yr.

Highdive

Three issues we preferred:

  • The company grew 20%, snagging eight items of recent enterprise with two AOR relationships.
  • Highdive as soon as once more received The USA Right this moment Tremendous Bowl Advert Meter for its Rocket Mortgage work.
  • Highdive’s accessibility work for Jeep.

Joan Inventive

Three issues we preferred:

  • The company grew 80% with a number of vital wins, together with eBay, Fitbit and S&P World.
  • The store has invested closely in constructing a pipeline to introduce extra numerous expertise into the trade.
  • Joan’s work for fentanyl consciousness that introduced former drug sellers into colleges as substitute lecturers.

Movers+Shakers

Three issues we preferred:

  • The store topped Adweek’s Quickest Rising Company listing and has shoppers flocking to work with it.
  • The company constructed a “tradition of pleasure” that has translated to a retention fee of 95%.
  • Movers+Shakers ingenious use of TikTok influencers to advertise Purple Discover.

Observatory

Three issues we preferred:

  • In a single single 12 months, Observatory has offered quite a lot of work to shoppers, together with creating an motion determine of Martha Stewart, two docuseries, a podcast, a movie and a live performance.
  • It’s within the strategy of creating, producing or distributing 15 sports activities movies that transcend the sport for numerous shoppers.
  • The company’s work for Chipotle to create a sequel to an iconic advert.

Preacher

Three issues we preferred:

  • Preacher has constructed its company model with the assistance of an artwork gallery open to the general public in its workplace, an in-office music recording studio and The Good Phrase, a quarterly journal.
  • It has made in-roads within the sustainability house with shoppers like Arcadia and Very important Farms.
  • The company’s stellar out-of-home work for StreetEasy.
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Preacher

Particular US

Three issues we preferred:

  • 45% year-over-year progress.
  • Expanded U.S. presence by opening a New York workplace.
  • Particular’s Tremendous Bowl work for Uber Eats for the second consecutive 12 months.

We Believers

Three issues we preferred:

  • Added work with Frito-Lay in sustainability, ABInBev and Pennington Garden & Backyard.
  • Solely 4 workers have ever left the company for different alternatives.
  • We Believers’ work for Corona to make soccer extra accessible for extra folks in Mexico.