Marketing campaign Serves to Stem Misinformation on Local weather Change By Artistic Advert Codecs Reaching Tens of millions of Individuals; is Supported by Founding AdTech Companions InMobi, Pinterest, Verve Group, Index Change, Amobee, Media.internet, SeenThis, SmartNews, Media.Monks, Well.io

REDWOOD CITY, Calif. & LOS ANGELES — AdTechCares––a 501 (c)(3) group co-founded in 2020 by Amobee and greater than 50 companions from throughout the promoting ecosystem––has partnered with Mission Drawdown, a nonprofit group working to cut back greenhouse gasoline concentrations within the ambiance, to launch a world marketing campaign to encourage local weather motion.

“Yr-over-year, InMobi continues to assist AdTechCares and its vital mission. InMobi is thrilled to be the first viewers accomplice on this marketing campaign with Mission Drawdown to affect individuals throughout the globe about how they’ll fight local weather change”

AdTechCares labored intently with Well.io, Rooster + Black Artistic, and Mission Drawdown, to create highly effective messaging and determine key audiences for the “Odd One Out” international promoting marketing campaign that launched in November 2022. The marketing campaign, which targets each particular person and systemic change-makers, seeks to encourage climate-friendly actions in three areas: meals, agriculture and land use; trade; and transportation, utilizing photograph and illustrated remedies. Twelve inventive choices can be found in a wide range of sizes for AdTechCares companions to share with audiences around the globe. The marketing campaign will run indefinitely to assist the long-term aim of avoiding catastrophic local weather change and shaping a more healthy planet for present and future generations. Sectors akin to power and buildings could also be added to the marketing campaign sooner or later. Media.Monks, international advertising and marketing and promoting providers firm and AdTechCares member, will assist the hassle with social technique and execution, and Scope 3, the one firm to measure end-to-end emissions from throughout the media and promoting provide chain, will run the marketing campaign measurement.

“Now we have all been discouraged by the ‘doom and gloom’ tales which have dominated local weather change information lately,” says Todd Reubold, Director of Advertising and Communications at Mission Drawdown. “Mission Drawdown and AdTechCares intention to vary the dialog. This marketing campaign will convey hope to the narrative and encourage motion by exhibiting how—if we work collectively—we will tackle local weather change as shortly, safely, and equitably as potential.”

“As a member of AdTechCares, and a longtime supporter of Mission Drawdown and its mission, we’re proud to assist amplify this marketing campaign,” says Liz DeAngelis, VP, Programmatic & Media at Media.Monks. “The promoting group has a singular alternative to have a profound impression on the best way our world takes on local weather change. At Media.Monks, and extra broadly at S4Capital, working towards a extra sustainable future for all is core to our ESG technique and ethos. We’re honored to lend our expertise and experience to this marketing campaign and trigger.”

“Yr-over-year, InMobi continues to assist AdTechCares and its vital mission. InMobi is thrilled to be the first viewers accomplice on this marketing campaign with Mission Drawdown to affect individuals throughout the globe about how they’ll fight local weather change,” says Kunal Nagpal, Chief Enterprise Officer, InMobi.

AdTechCares proudly companions with organizations, akin to InMobi, Amobee, Index Change, GeoEdge, Media.Monks, Media.internet, Pinterest, SmartNews, SeenThis, Well.io, Verve Group in addition to others, and most just lately went stay with campaigns in partnership with Sandy Hook Promise, which has served practically 3 million impressions throughout digital, video and out-of-home.

AdTechCares launched at first of the Covid-19 pandemic in 2020 and has since partnered with 50+ advert tech corporations to fight misinformation and hold humanity effectively. AdTechCares’ efforts initially targeted on Covid-19 security, in addition to Black Lives Matter and the Covid-19 vaccination rollout, campaigns which have reached greater than three billion customers mixed throughout the globe.

AdTechCares

AdTechCares is a coalition of promoting companies, media corporations and advert tech suppliers donating their time, stock and know-how platforms to fight misinformation about Covid-19, assist fact-based journalism, and affirm that Black Lives Matter around the globe. To affix the AdTechCares coalition, click on right here. To observe on LinkedIn, click on right here.

About Mission Drawdown

Based in 2014, Mission Drawdown is the world’s main useful resource for local weather options. Our mission is to assist the world attain “drawdown”—the purpose sooner or later when ranges of greenhouse gases within the ambiance cease climbing and begin to steadily decline, thereby stopping catastrophic local weather change—as shortly, safely, and equitably as potential. For extra data, see drawdown.org.