AdsPostX, new Submit Transaction Competitor to Rokt, Declares Strategic Partnership with Retail Media Powerhouse CitrusAd

SEATTLE — CitrusAd and AdsPostX introduced a worldwide retail media partnership that empowers retailers to offer related advertisements by a buyer’s full purchasing expertise, to the affirmation web page after they checkout. AdsPostX launched their submit transaction advert platform to carry optionality, controls and adaptability to an area presently led by Rokt.

“We’re excited {that a} class chief reminiscent of CitrusAd has chosen our expertise and our crew to be their submit transaction associate. We look ahead to doing our half in serving to their retailers maximize their potential and drive incrementality within the retail media house.”

Jon Nolz, the previous Head of Groupon’s Retail Media community and now CEO of AdsPostX says, “Our firm provides retailers an easy-to-integrate advert platform that drives high-yielding income from advertisers they don’t presently get entry to, on prime of offering alternatives to present advertisers. We’re utilizing machine studying to boost a retailer’s purchasing expertise after checkout, growing shopper retention and journey frequency, to maintain a retailer’s clients coming again.”

Nolz continues, “We’re excited {that a} class chief reminiscent of CitrusAd has chosen our expertise and our crew to be their submit transaction associate. We look ahead to doing our half in serving to their retailers maximize their potential and drive incrementality within the retail media house.”

CitrusAd launched in 2017 and was acquired by Publicis in 2021. With its industry-leading, on-site advert serving platform, CitrusAd gives expertise and retail media assist with retail companions internationally, together with GoPuff, Hy-Vee and Wakefern, highlighting their world footprint and scale. With Epsilon, CitrusAd provides identity-led, off-site promoting that drives site visitors to retailers’ platforms.

David Haase, CEO of CitrusAd Americas says, “We’re all the time searching for methods to innovate and provide one thing new to our shoppers, both constructing ourselves or bringing in companions with expertise specialists of their respective fields. We did our analysis and AdsPostX is an thrilling extension to our capabilities and our lots of of worldwide retail companions, offering a brand new monetization software for retailers and promoting alternative for manufacturers and advertisers.”

About AdsPostX

AdsPostX is a post-transaction advert platform that delivers customized provides by Nexos, a proprietary concentrating on expertise. Ecommerce companies can improve their retail media providing and generate incremental income by serving endemic and non-endemic advertisements on their buy affirmation web page. To study extra, go to www.adspostx.com.

About CitrusAd

Based in 2017 by co-founders Nick Paech and Brad Moran, CitrusAd created the primary world-leading, self-serve Retail Media platform enabling retailers to monetize their on-site and off-site digital belongings. By partnering with retailers, CitrusAd now permits manufacturers to launch and overview promoting campaigns throughout the complete buyer journey in a single single platform and in only a few clicks. CitrusAd ranked because the second quickest rising tech firm by Deloitte within the Deloitte Quick 50. CitrusAd was later acquired by Publicis Groupe in 2021 and geared toward bringing the primary unified on-site and off-site self serve platform to market, which it efficiently achieved in July 2022. Business main retailers, in all verticals throughout 30 nations are leveraging the CitrusAd platform and real-time relevance engine to create a extra customized purchasing expertise and ship higher ROI for suppliers. For extra info on the brand new off-site capabilities, go to www.citrusad.com/off-site.