CONWAY, Ark. — Acxiom®, the client intelligence firm whose data-driven options create enterprise progress by enabling higher buyer experiences, introduced that Acxiom Actual Identification™ is now built-in with Sitecore’s CDP (buyer knowledge platform).
“This partnership with Sitecore can be essential in serving to our clients function on this new atmosphere, the place main manufacturers will compete based mostly on the standard of the insights from their first-party knowledge.”
With Acxiom Actual Identification alongside Sitecore CDP, manufacturers can lengthen the view of buyer and prospect journeys the CDP gives by observing behaviors throughout all owned and paid media digital interactions. The Sitecore CDP focuses on superior decisioning, informing the model’s subsequent finest motion and may personalize net buyer expertise in actual time. That is made attainable with a robust basis of first-party knowledge that’s capable of sustain with the ever-growing quantity of buyer knowledge indicators.
Acxiom’s Actual Identification mixed with the Sitecore CDP empowers a first-party id graph with first-party tagging and persona enrichment functionality, to allow manufacturers to make extra correct buyer id choices all through the client journey.
Utilizing real-time integrations with Sitecore CDP, Acxiom Actual Identification helps set up the foundational knowledge layer manufacturers must:
- Gas enterprise-level use instances from operations to advertising and marketing to knowledge governance
- Constantly join individuals throughout touchpoints, gadgets, and channels
- Preserve ever-changing buyer info over time
- Help a most well-liked buyer view tailor-made to the distinctive lens of the model
“Each model wants to simply accept the truth of a cookieless world and begin treating their first-party knowledge as a strategic asset,” mentioned David Skinner, World Chief Technique Officer at Acxiom. “This partnership with Sitecore can be essential in serving to our clients function on this new atmosphere, the place main manufacturers will compete based mostly on the standard of the insights from their first-party knowledge.”
“Sitecore brings highly effective decisioning and orchestration capabilities with its CDP that make distinctive and customized buyer experiences attainable,” says Owen Taraniuk, SVP World Alliances and Partnerships at Sitecore. “We’re excited to be working with Acxiom to present manufacturers a single level of entry and enhance their agility in terms of each buying and retaining clients”.
For extra details about Acxiom’s Actual Identification and Sitecore CDP resolution go to the options catalogue.
About Acxiom
Acxiom is a buyer intelligence firm that gives data-driven options to allow the world’s finest entrepreneurs to higher perceive their clients to create higher experiences and enterprise progress. A pacesetter in buyer knowledge administration, id, and the moral use of information for greater than 50 years, Acxiom now helps hundreds of shoppers and companions across the globe work collectively to create tens of millions of higher buyer experiences, day-after-day. Acxiom is a registered trademark of Acxiom LLC and is a part of The Interpublic Group of Corporations, Inc. (IPG). For extra info, go to Acxiom.com.
