For creatives world wide, the concept of the multiverse really is the reward that retains on giving. Every thing from b-to-b manufacturers to the MCU has been tapping into the thrill and marvel that imagining the world by means of the shifting genres and eventualities of alternate realities can present. Right now, Acura is getting in on the enjoyable with its personal jaunt by means of the multiverse.
Taking the futurism inherent to the idea of reality-hopping to coronary heart, Acura’s latest model marketing campaign, “New World. Similar Power,” highlights the corporate’s 2023 lineup whereas leaning into its promise of working towards an all-electric future. Accompanying the launch is a brief video displaying a glimpse of the all-electric Acura Precision EV Idea.
Helmed by director Dave Meyers, the 60-second spot is ready to the tune of Mötley Crüe’s “Stay Wire” because it zips by means of six completely different realities. Beginning with the Future-Verse, the video highlights the 2023 TLX Sort S because it speeds by means of a warehouse and takes a tough flip right into a glowing blue power area. From there, the chase is on, and viewers are dropped right into a high-tech cityscape within the Racer-Verse, with our hero driving the ARX-06 electrified race automotive.
Subsequent, there’s Chiaki, star of the model’s four-part anime collection, “Chiaki’s Journey,” dashing by means of the Anime-Verse, solely to then be dropped into the family-friendly Joneses-Verse, cruising within the 2023 MDX Sort S. The mini-movie takes a short journey by means of the Lunar-Verse by way of the 2023 RDX, and concludes with the EV-verse, the place all the assorted worlds merge.
An entire new world
The marketing campaign follows up Honda world CEO Toshihiro Mibe’s April 2021 plan for carbon neutrality by 2050, introducing Acura’s first all-electric mannequin, the 2024 ZDX and ZDX Sort S efficiency variant. “As Acura strikes towards our all-electric future, we would like our present prospects and next-generation consumers alike to know we’re taking over this new world with electrified choices they’ll like to drive,” stated Meliza Humphrey, senior supervisor of Acura Advertising and marketing, in a press release.
“New World. Similar Power” is scheduled to air on the 2023 Sundance Movie Pageant in Park Metropolis, Utah, with the model returning for its 13th 12 months as a presenting sponsor and official automobile of the occasion. The marketing campaign may even air all through faculty basketball championship protection and on digital and social channels by means of March.
“Our high-energy new Acura model marketing campaign is all in regards to the enjoyable our prospects expertise behind the wheel of our merchandise,” Humphrey stated.
