Australian winemaker Hardys has appointed Above+Past as its inventive company of report following a aggressive pitch, as proprietor Accolade Wines prepares for a world relaunch of the model.

Above+Past will work with Hardys to develop its new model positioning and artistic together with a relaunch marketing campaign in a number of territories together with Australia, UK, US and Asian markets.

Hardys has been the best-selling wine model within the UK for the final 9 years. Above+Past’s sister company Yonder Media has labored with Accolade Wines since late 2021.

Accolade Wines CMO Sandy Mayo says: “We now have a proud historical past of pioneering, of restlessness to maneuver our enterprise, model and wine ahead. In that spirit we had been looking for an formidable inventive accomplice who may perceive our previous, and discover a distinct, inspiring inventive world for our future. Above+Past proved to be precisely that accomplice.”

Above+Past CEO Matt Steward says: “Whenever you get the chance to work with an ideal model, an inspiring group and a consumer who believes within the energy of creativity to drive a model ahead, it’s as thrilling as it’s invigorating. We will’t wait to unleash a brand new imaginative and prescient, new work and herald a brand new viewers of Hardys drinkers into the wealthy world of Hardys and its wines.”