Mailchimp casts a big shadow over the world of electronic mail advertising and marketing. With a 70% market share, it’s identified and utilized by companies of every kind and sizes. So it stands to motive that in case you’re in search of an electronic mail advertising and marketing platform, Mailchimp is the corporate to make use of.
However is that truly true? Latest years have seen:
- a number of worth hikes
- a public breakup with Shopify because of Mailchimp’s “poor service provider expertise” and a refusal to adjust to Shopify’s information utilization guidelines (they reconciled in late 2021, greater than 2.5 years later)
- satisfaction scores from Shopify customers dropping to a mere 3.5 out of 5
This raises three questions: has Mailchimp been monkeying round an excessive amount of? Is now the time to look for an alternate? Can Omnisend go toe-to-toe with the king of electronic mail advertising and marketing platforms?
Let’s discover out, in a function by function Mailchimp vs Omnisend comparability.
Who’s every platform constructed for?
Mailchimp is a generic electronic mail advertising and marketing platform, designed for use by nearly anybody. It may possibly do many of the belongings you’d count on it to however it doesn’t have specialist instruments to assist customers with extra particular wants. Primarily focusing on small companies, Mailchimp might not scale together with your firm’s development in the way in which you want it to.
Omnisend, alternatively, is constructed for ecommerce customers. Along with the same old options required of an electronic mail advertising and marketing software, it additionally has instruments designed particularly for constructing an viewers and growing gross sales, reminiscent of a product picker that allows you to pull merchandise out of your retailer (as a substitute of manually inserting photos and URLs) and native low cost codes.
Omnisend additionally has superior, real-time reporting and analytics to assist customers higher perceive their viewers.
Spherical 1: What’s inside Mailchimp and Omnisend?
Each Mailchimp and Omnisend embrace electronic mail templates and a drag-and-drop composer. However there are two very important variations: the primary is that Mailchimp’s pre-built templates are very primary visually, and the restricted choices could cause frustration if you wish to create one thing extra superior.
The second distinction is that Mailchimp restricts nearly all of its templates to its paid plans, leaving customers of the free plan with a really restricted quantity.
As compared, Omnisend supplies professionally-made templates to all customers, even on the free plan. Plus, Omnisend’s native integration permits you to pull merchandise immediately out of your on-line retailer, supply sensible product suggestions, in addition to robotically embrace low cost codes throughout the emails.
And whereas each platforms assist you to create your personal templates, solely Omnisend permits you to save particular person blocks to simply reuse in future campaigns.
Mailchimp vs Omnisend spherical 1 winner: Omnisend
Spherical 2: Listing constructing and electronic mail seize—which software builds higher subscriber lists?
Omnisend and Mailchimp each supply kinds and touchdown pages that can assist you develop your checklist dimension.
Types can be utilized in a number of methods, together with:
- Embedded on particular pages of your web site
- Pop-ups that seem after a sure period of time or when the customer is about to depart
- Small sign-up packing containers added to the header, footer, or inline of content material reminiscent of weblog posts
Mailchimp and Omnisend each additionally supply touchdown pages. They’re customizable with templates and a drag-and-drop builder, and are an efficient approach of acquiring electronic mail addresses.
To date, so comparable. However the place Omnisend stands out is with its gamification kinds, like Wheel of Fortune. Not solely is it a good way to catch your guests’ consideration, however dynamic kinds like this are confirmed to be simpler than even exit-intent popups for electronic mail subscriptions.
Omnisend vs Mailchimp spherical 2 winner: Omnisend
Spherical 3: Segmentation—which software gives higher focusing on?
As your checklist grows, it’s necessary to have the ability to put totally different members into totally different teams. This is called segmentation and it permits you to ship related info to your viewers—and keep away from sending messages they don’t want, like recommending a product they’ve already bought from you.
Segmentation is one space the place Omnisend and Mailchimp match up about equally. Each platforms supply segmentation based mostly on:
- Profile information: language, location, age, revenue, gender, training, occupation and many others
- Marketing campaign exercise: whether or not the particular person has opened your emails, clicked sure hyperlinks, or proven curiosity specifically campaigns
- Purchases: merchandise they’ve considered, bought, or deserted from their cart
Each Omnisend and Mailchimp may also be set to sync together with your Google and Fb advert accounts. Reasonably than hoping individuals keep in mind to go to your retailer once more, you possibly can present them related merchandise by way of retargeting advertisements to encourage them again.
Omnisend vs Mailchimp spherical 3 winner: it’s a tie
Spherical 4: Integrations—which software has extra?
Omnisend integrates with over 60 trusted know-how companions and has a devoted app market. There are integrations for every part from promoting and buyer help to back-in-stock alerts and evaluations.
As the e-mail advertising and marketing platform with the biggest market share although, it’s no shock that Mailchimp gives extra on this class. It claims to combine with greater than 200 apps and internet providers, so no matter what software you’re utilizing, there’s likelihood it already integrates with Mailchimp.
Mailchimp vs Omnisend spherical 4 winner: Mailchimp
Spherical 5: Automation—which software will prevent extra time?
Automations empower you to scale your online business additional, sooner. As a substitute of getting to manually ship each message, you possibly can automate them.
Better of all, you possibly can create a sequence of superior workflows that ship particular messages when an motion is taken (or not taken, like leaving the shop with out finishing a purchase order). This places your gross sales on autopilot and reminders, follow-ups, and even retargeting advertisements all occur whether or not you’re at your laptop or quick asleep.
Whereas Mailchimp does supply automation, it’s restricted to primary actions. The interface additionally makes it obscure every part that’s taking place at a look. You may see the emails and their set off within the journey:
As compared, Omnisend gives extra superior automation and the visible interface reveals a clearer breakdown:
You may see whether or not an SMS or electronic mail is being despatched, what number of recipients are in every stage of the workflow, in addition to the place your delays are.
As a result of Omnisend is an omnichannel platform, its automation permits you to incorporate further channels than simply electronic mail, reminiscent of Fb Messenger, SMS, and push notifications. Omnisend even suggests which channel to make use of in every automation sequence.
With this performance, you possibly can create a sophisticated workflow utilizing the channels that your viewers engages with essentially the most, with out the necessity to break every part into totally different sequences. You may as well use conditional splits to tailor your workflow round your prospects’ demographics, engagement, and procuring habits.
Omnisend gives as much as 10 conditional splits per workflow, which not solely simplifies the method but additionally permits you to hyper goal your messages. To create one thing comparable in Mailchimp, you’d have to make a number of workflows.
Omnisend’s automation options embrace customized occasions, ship time optimization, post-purchase transactional emails, workflows, splits and A/B testing, even on the free plan.
Omnisend vs Mailchimp spherical 5 winner: Omnisend
Spherical 6: Channels—which firm has extra?
Though they’re electronic mail advertising and marketing platforms, Mailchimp and Omnisend each supply further channels so you possibly can attain individuals in different methods.
Apart from electronic mail, customers of both platform have the power to sync their viewers checklist with their Fb and Google advert accounts. That is an efficient strategy to hold your advert prices down whereas growing gross sales—as a substitute of working advertisements to a chilly viewers and making an attempt to generate curiosity, the syncing permits you to run retargeting advertisements, which present related merchandise to individuals who have already been in your web site. You may present them merchandise they’ve checked out, left of their cart, or comparable gadgets to what they’ve considered.
Nevertheless, it’s value noting that whereas Mailchimp permits Fb and Instagram advertisements to be run from any of its plans, retargeting is proscribed to its increased tiers, Normal and Premium. Pricing for Normal begins at $17 monthly for 500 contacts however relies on what number of subscribers you’ve gotten, taking pictures as much as $90 for five,000 contacts.
As compared, Omnisend gives retargeting advertisements on all of its tiers, together with the free plan. And in contrast to Mailchimp, Omnisend natively permits customers to ship SMS and push notifications as a part of their campaigns.
Mailchimp vs Omnisend spherical 6 winner: Omnisend
Spherical 7: Buyer help—which firm gives higher?
Mailchimp has 4 tiers to select from and Omnisend has three. Customers of Mailchimp’s free plan have electronic mail help for the primary 30 days, then they’ll should depend on the guides and tutorials. Whereas this does imply the knowledge they want is probably going out there, it’s additionally time consuming and might require lots of digging to search out the suitable articles.
Ongoing electronic mail help begins with the Necessities plan, which additionally consists of reside chat. As soon as on a paid plan, Mailchimp’s buyer help is 24/7 and the crew can talk in English, Spanish or French. Cellphone help is barely out there on the Premium plan, which begins at $299 monthly.
Omnisend’s buyer help choices are comparable, with 24/7 reside chat from the Normal tier, and Precedence help on the Professional plan which begins at $59 monthly. Nevertheless, the primary distinction is that Omnisend additionally supplies ongoing electronic mail help for customers of all tiers, together with these on the free plan.
Omnisend vs Mailchimp spherical 7 winner: Omnisend for electronic mail help on the free plan
Spherical 8: Pricing—which software supplies the very best worth for worth?
Beforehand there wasn’t a lot worth distinction between the 2, however Mailchimp elevated its costs in early 2022, together with for current customers.
Controversially, Mailchimp now considers unsubscribed contacts the identical as lively contacts—which means in case you had a listing with 1,000 lively subscribers and 500 individuals who had beforehand unsubscribed, Mailchimp would invoice you as having 1,500 individuals in your checklist. Contemplating that Mailchimp’s pricing relies on the variety of contacts you’ve gotten, this could make a major distinction to your month-to-month invoice.
Mailchimp has 4 tiers: Free, Necessities, Normal, and Premium, and the month-to-month pricing works out as follows:
There’s vital overlap in pricing between every tier, so what you’ll actually pay will depend on how large your viewers is. Mailchimp gives a pricing calculator to let precisely what it will value you, and its options do imply it will probably supply good worth for cash.
You’ll need to take note of the options of every tier too, as a result of though the Necessities plan unlocks highly effective options like pre-built templates and A/B testing, it nonetheless limits you to only three viewers segments and restricted automated workflows.
If your online business is new then Mailchimp’s free plan might attraction as a result of it’s extra beneficiant than a few of its rivals, however pay attention to its limitations:
- No A/B testing
- No dynamic content material
- No ship time optimization
- One viewers and one automated electronic mail
- Restricted entry to electronic mail and touchdown web page templates
- After 30 days, buyer help is restricted to guides and tutorials
Omnisend has three tiers: Free, Normal, and Professional. Like Mailchimp, there’s a pricing calculator that can assist you work out the precise prices, and the month-to-month pricing works out as follows:
The pricing tiers for each platforms could be moderately comparable, relying on what number of contacts you’ve gotten. The principle consideration is what options you need, notably as Omnisend’s Normal plan is sort of a combination of Mailchimp’s Necessities and Normal plans.
When you have 10,000 contacts, Omnisend’s Professional plan can be about half the price of Mailchimp’s Premium plan, at $150 versus $299. And Mailchimp now charging for unsubscribed members can have a big impact on what you’ll pay.
The largest distinction between the 2 platforms is that the Omnisend free plan nonetheless gives all of the options. You’ll have skilled trying templates, pre-built automations, viewers segmentation, efficiency experiences, A/B testing, and electronic mail help.
The free plan permits you to ship SMS and push notifications, create customized workflows, and use dynamic sign-up kinds. There isn’t a restriction on options, making it an excellent plan for brand spanking new and smaller companies.
Mailchimp vs Omnisend spherical 8 winner: Omnisend for a extra beneficiant free plan and never charging for unsubscribed contacts
Verdict
This comparability reveals that each software is totally different, so making a alternative from an Omnisend vs Mailchimp comparability comes all the way down to which one fits your wants the very best. Your electronic mail advertising and marketing technique is necessary so though you possibly can migrate to Omnisend from one other platform, it’s all the time simpler to select essentially the most applicable one from the beginning.
Mailchimp could also be the very best for individuals who solely need primary options, whereas Omnisend is constructed to assist ecommerce shops scale and improve their income. The important thing takeaways from every spherical are:
- Omnisend is constructed for ecommerce shops and gives extra options for entrepreneurs
- Omnisend gives gamified kinds, barely nudging Mailchimp out for finest decide
- Segmentation is equal between Mailchimp and Omnisend
- Mailchimp has extra integrations
- Omnisend’s automation is way extra refined and simpler to make use of than Mailchimp’s
- Omnisend gives extra channels
- Each supply 24/7 help on the upper tiers, however Mailchimp doesn’t supply ongoing electronic mail help on its free plan
- Pricing will depend on what options you need and what number of subscribers you’ve gotten, however Mailchimp has lately elevated its costs and now costs even for unsubscribed contacts
Get began with Omnisend at the moment & drive gross sales on autopilot with pre-built automation workflows
