For a lot of manufacturers, TikTok is a scary, unknown place. What do you submit? How do you employ the trending sounds? I’ve rounded up small companies which have generated 1000’s of likes and followers on their TikTok profiles alone.
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On this article, we not solely record profitable small companies on TikTok with a breakdown of their methods but in addition hear from some instantly on what influenced their success.
Notice: On this article, we outline small companies as these with one to 25 staff.
1. POPFLEX
Based by influencer and content material creator Cassey Ho, POPFLEX has amassed 2.5 million likes and 116K followers since first posting in Could 2020.
What’s the important thing to its success? Leveraging Ho’s loyal neighborhood and telling sincere tales.
@popflexactive Time for a health club bag improve? Meet the all-in-one Valentina Duffle 💐 #dufflebag #duffle #functionalfashion #blogilates #baggage #gymbag #ShowOffLandOFrost ♬ Classical Music – Classical Music
Ho grew in reputation on YouTube as a health teacher sharing pilates exercises and recommendation, therefore the title @blogilates. After years of success, Ho launched the attire model, POPFLEX.
“It is such an enormous profit to work with a social media persona like Cassey, who already has not solely a fanbase however a loyal neighborhood that she has constructed belief with,” says Lexi King, PopFlex’s social media lead. “We’re an extension of that at POPFLEX.”
Understanding that these two manufacturers are deeply linked, King says they targeted on sharing the behind-the-scenes journey of constructing and rising POPFLEX.
“…Folks love seeing the ‘why’ and the method behind our merchandise,” says King, “it makes the model relationship much less transactional and extra of a relationship.”
She says that as a substitute of promoting a product, they stroll viewers by way of discovering options to their most urgent issues. On TikTok, every account feeds the opposite, creating what King calls an ecosystem.
“For those who occur to be scrolling TikTok and are available throughout Blogilates’ video selling a product, that may possible lead you to take a look at POPFLEX the place you possibly can then see the product on totally different our bodies by way of our try-on movies or see extra of the performance behind the product,” she says.” It is about creating an ecosystem of content material, it’s like telling one huge story.”
Along with storytelling and leveraging their founder, King shares that the model invests in constructing relationships with numerous content material creators, by way of partnerships and gifting.
“Seeing our merchandise promoted on exterior influencer/creator accounts helps construct our consciousness and belief with the patron whereas additionally giving our buyer actual, uncooked, and unpaid critiques,” says King on gifting merchandise to influencers.
In contrast to many different manufacturers on TikTok, POPFLEX doesn’t solely depend on trending dances to achieve traction.
“Doing fashionable dance strikes doesn’t at all times should be your reply to rising your attain,” says King. “You’ll find a singular solution to make the most of a trending audio to push your product and educate your viewers about your model.”
She continues, “In actual fact, being totally different and deciphering tendencies in distinctive methods has been a few of our greatest performing content material.”
If there’s one piece of recommendation King might provide different small companies, it’s this: Succeeding on TikTok includes trial and error.
“You must discover what brings your viewers in, weeding by way of what works and what doesn’t,” says King. “The one solution to determine that out is by posting and by not being afraid to check new issues — new creators, posting at totally different instances, new angles, tendencies versus storytelling, and many others.”
2. Faces Cosmetics
Whereas some manufacturers steer away from pushing their merchandise on TikTok, others discover nice success in doubling down on this technique. Faces Cosmetics is one in all them.
About 90% of the TikTok movies this model posts on TikTok are instantly associated to its product, particularly the standard, efficiency, and sturdiness.
The rationale this technique works so properly is that in only a few seconds, the video addresses person ache factors and reveals how the product solves them – all whereas leveraging trending sounds.
@facescosmetics And it’s latex free 😜 Safe these lashes child! #make-up #mua #lashes #facescosmetics #lashessecured ♬ authentic sound – IT GIRL 💕
Right here’s one other tactic that’s labored exceptionally properly for Faces Cosmetics on TikTok: Increase a narrative surrounding the product, hooking in viewers, then revealing the reality on the finish.
Whereas this may increasingly sound like a dangerous strategy, it’s one which introduced the model 3.1 million views in a single video and a number of latest prospects.
As an example, within the video posted under, the model’s founder posed as a content material creator making an attempt a brand new product that’s been making its rounds on social media. Spoiler alert: It’s her product.
@facescosmetics I want i knew about this sooner omg! #lashes #make-up #ulta #facescosmetics #lashessecured ♬ authentic sound – Faces Cosmetics
She tries it on, addresses widespread buyer ache factors with this product line, then ends the video with the large reveal and a restock announcement.
The takeaway right here is to inform tales that may resonate along with your viewers.
3. Hoodjabi
With over 125K followers and 4.3 million likes, all of Hoodjabi’s viral content material has one factor in widespread: nice use of a trending sound.
@hoodjabishop A lifechanging expertise 🥹🥹 #hoodjabishop #modestfashion #hijabessentials #hoodiehijab ♬ The sound of affection – Mandy & Boots- Viral 🔈Creator
Though each video options Hoodjabi merchandise, they don’t deal with the merchandise themselves. As a substitute, they deal with way of life – at all times in a humorous, partaking means.
So, how do they do it? I spoke to Hoodjabi founder Kady Meite. Along with her humor, she attributes her TikTok success to her understanding of the app.
“As a result of I personally use TikTok each day, learning the app comes straightforward,” she mentioned. “Each time I hear an audio, primarily based on the wording of the tune or theme of the pattern, I mechanically assume ‘How can this apply to my model?’”
Whether or not it’s for constructing model consciousness, selling merchandise, or neighborhood constructing, Meite says there’s at all times a solution to leverage a pattern.
“Means too typically, I see different small companies get caught on views and why sure movies they labored so onerous on aren’t getting any traction,” she says. “When you click on that ‘submit’ button, you have to be engaged on new content material, producing concepts, or producing.”
Meite recommends that small companies focus as a substitute on posting as a lot as attainable to get their title on the market. She believes virality is pushed principally by consistency.
“ It has nothing to do with hashtags or sure instances of the day,” mentioned Meite. “Simply submit and submit constantly – the correct viewers will discover you.”
She provides that on a platform like TikTok, reusing and recycling outdated content material is welcome – together with pictures.
“TikTok loves photograph dumps with the correct caption, trending audio, and nice model footage,” Meite says.
For small companies with restricted time and assets, that is nice information. You don’t have to begin from scratch each time, a brand new pattern presents a chance to show outdated content material into your subsequent viral video.
If there’s one lesson to remove from Hoodjabi, it’s this: Take time to know how the platform works, don’t agonize over views, and deal with creating content material that may resonate along with your viewers.
4. Bobbie Items
TikTok accounts like Bobbie Items present us that simplicity can go a great distance on social media.
What as soon as was a drawing account from an artist developed right into a model promoting coloring books, stickers, and extra.
What’s most attention-grabbing right here is noting how the content material on this account shifted as soon as it grew to become a model. Within the early days, the movies had little focus, permitting viewers to easily benefit from the drawings as they got here alive on display.
Over time, the model began incorporating extra behind-the-scenes content material, from packing orders to creating new merchandise.
@bobbiegoods add eco pleasant reward wrapping to your subsequent order! accessible now in my store ☺️ @noissueco #noissuepackaging #fyp #packingorders #smallbusiness #etsy ♬ Actual Love Child – Father John Misty
One other attention-grabbing notice? Bobbie Items doesn’t depend on trending sounds to make or break their content material, exhibiting as soon as once more that there are a number of roads resulting in success on TikTok.
5. Omsom
Meals model Omsom isn’t simply on TikTok to advertise its merchandise. After perusing only a few movies, you’ll discover that there’s an emphasis on celebrating Asian, and particularly Vietnamese, tradition.
Omsom invitations its viewers to achieve information of the historical past behind Vietnamese delicacies in addition to problem longstanding myths associated to Asian meals.
@weareomsom PSA: there aren’t any confirmed harms of consuming MSG!!! #msg #asiancuisine #asianfood #immigrantstories #stigma ♬ authentic sound – Omsom
However that’s not all you’ll discover scrolling down their profile.
Omsom additionally shares tons of meals recipes, behind-the-scenes content material from the founders, and relatable way of life content material.
@weareomsom The Omsom workforce has HAD IT with these pink flags 🤣🚩
Having this content material combine ensures they enchantment to a spread of purchaser personas, from Vietnamese customers on the lookout for a style of dwelling to curious eaters.
6. SplayTray
When your product is pretty much as good as SplayTray’s, there’s no fancy technique wanted (though that by no means hurts).
On TikTok, all it takes is discovering the correct trending sounds to point out off your product’s most spectacular options.
Take this video under, which earned almost 270K views.
@splaytray You positively want it.
The audio overlay – a dialog between two buddies resisting the temptation to make a purchase order – blended with a easy video compilation made for an easy product demo that speaks for itself.
So, when unsure, maintain it easy.
There you’ve got it – 6 manufacturers utilizing fully totally different methods and killing it on TikTok. Whether or not you’re a small, midsize or giant enterprise, there’s a bit of recommendation in right here for each TikTok marketer.
