​​Possibly you don’t belief your dance strikes. Possibly you don’t suppose you’re “cool” sufficient. Possibly you possibly can’t sustain with the infinite tendencies and challenges that pop up and burn out simply as quick.

Possibly you’re undecided if you happen to belong.

TikTok will be intimidating and—dare we are saying it—even a bit overwhelming. However would you consider us after we say that’s additionally what makes it thrilling?

It’s true: The identical stuff that provides you nervous sweats can also be precisely what makes this app so thrilling. And highly effective. And impactful.

That’s the place the actual worth for your online business really lies.

Not fairly certain you’re on board? We took a take a look at a number of of the most typical hesitations with regards to utilizing TikTok for Enterprise and broke down why they’re really large alternatives.

Learn on to find TikTok’s actual potential.

 

1. TikTok is completely totally different

The social media methods you utilize on each different channel gained’t work on TikTok. None of your hard-won insights apply.

You’ve spent ages determining precisely what it’s essential do on every totally different community and now you’re terrified you’re going to need to toss all of it out the window. (Are you able to even think about treating TikTok the way in which you do Twitter?!)

Why it’s really a chance

TikTok is vastly totally different from each single different social media platform, sure. However, that’s NOT a foul factor. It additionally implies that the issues you battle with in your different social channels don’t apply right here.

Declining natural attain? Haven’t heard of her.

What number of followers you will have issues far much less on TikTok than it does in all places else. That’s as a result of the TikTok algorithm is a suggestion engine, designed to point out you movies it thinks you’ll get pleasure from based mostly on consumer interactions (like what movies you’ve watched or favored beforehand), classes you’ve marked as fascinating, and extra.

TikTok itself even says that “the TikTok algorithm is predicated on content material engagement fairly than social connections.” There you will have it.

What to do about it

You don’t need to fully reinvent the wheel to place your online business on TikTok, however you do have to return to the basics of fine social technique.

Ask your self: What does your viewers need?

As long as your content material is related to your viewers, it will possibly attain them on TikTok. That is your likelihood to do one thing new. Nerve-wracking? Sure—however thrilling too.

2. TikTok is powered by cultural tastemakers

What’s cool lives and dies on TikTok. And quite a lot of that’s powered by the younger demographics that make up the vast majority of the consumer base.

Consequently, TikTok has turn into an engine of tradition and tendencies that dictates not solely what’s cool on social media, however in actual life as effectively: in trend, in meals, in music, in popular culture—in all places.

That may be intimidating, as a result of advertising and marketing to those teams is notoriously troublesome. Your model will be embraced one minute and shunned the following.

Why it’s really a chance

Sure, TikTok is Gen Z’s dwelling base (making it the right place to succeed in them, btw) and quite a lot of the app’s cultural affect stems from them, however they’re not the one ones there: American TikTok customers aged 35 to 54 have greater than tripled year-over-year. (Learn that once more.)

Plus, older adults are more and more utilizing TikTok to defy stereotypes and outline what’s cool—they usually’re being welcomed with open arms.

So you possibly can really attain the “cool” folks in any demographic on TikTok, however extra importantly—it’s not simply the “cool” individuals who get to be tastemakers anymore. TikTok has opened the door for random hobbyists, eclectic subcultures and aesthetics, and historically “uncool” or uncelebrated communities to not solely collect, however flourish.

There’s nobody type of cool anymore.

Customers set up themselves round niches—and there’s one for every little thing. Sure, actually. Even tech. Even finance. Even regulation. Even B2B. Even [insert your industry here].

TikTok is for each type of enterprise.

You don’t need to squeeze your self right into a field the place you simply don’t match. So, problem what you suppose it’s cool. As a result of TikTok is wildly embracing issues that aren’t historically or mainstream cool—as long as it comes throughout as genuine.

What doesn’t work is pretending you’re cool or making an attempt to be cool if you happen to’re simply… not.

What to do about it

That is all excellent news for your online business. It means you don’t need to pander to issues which are superficially cool in an effort to be common. You simply have to search out the proper folks and ship your content material in the proper methods.

First up, know what the essence of your model is and lean into it wholeheartedly. Don’t attempt to be one thing you’re not: TikTokers will throw you to the wolves over that.

Second, determine the place your viewers hangs out on the app.

Are they studying up on #BookTok? Rising robust in #PlantTok? Vibing with #CottageCore? Do some poking round and watch some TikTok movies to search out your area of interest. (Name it analysis.)

However don’t cease there.

Create movies about their passions—ones they will relate to, that entertain them, and even train them one thing new. Touch upon movies that others within the subculture put up. And, if you happen to’re capable of, collaborate with creators in your area of interest.

Why? They supercharge outcomes: 42% of customers uncover new merchandise from creators’ brand-sponsored TikToks and creators drive 20% greater buy intent.

In search of a cheat code to what the f@*! is definitely occurring on TikTok? Try Make it Make Sense: A TikTok Tradition Information on your shortcut to understanding high creators, common subcultures, and extra.

3. TikTok tendencies transfer lightning quick

TikTok is the place tendencies are born. It’s on the chopping fringe of tradition. However every little thing strikes so rattling rapidly that it’s laborious to maintain up, to not point out create content material that truly performs.

And there are so hecking many tendencies that even if you happen to may sustain, you couldn’t presumably do all of them. You may’t be blamed for questioning: what’s the purpose in even making an attempt?

Why it’s really a chance

The everlasting battle of each social media supervisor (we all know all of it too effectively): what the hell do I put up at present? And tomorrow? And the day after that? And on and on and on…?

Filling a calendar with content material that feels recent, intelligent, and entertaining is likely one of the most troublesome components of the job.

The whiplash pace and sheer quantity of tendencies on TikTok could also be intimidating at first, however take a look at it this fashion: it’s additionally an ENDLESS fountain of content material concepts.

Your entire platform is designed across the concept of recycling, remixing, and collaboration. So there’s all the time one thing to put up on TikTok.

What to do about it

TikTok is FULL of content material concepts, so benefit from them.

However—and that is essential—don’t really feel like it’s a must to soar on each single development flying by. Along with the truth that we’re fairly certain it’s not humanly attainable, we additionally wouldn’t advocate it.

Attempting to do all of it will imply that what you really do is unfold your self too skinny. Not each development goes to be YOUR development, and that’s okay. Hopping on the incorrect development will usually make your model look worse than if you happen to’d carried out nothing in any respect. You’ll know the proper one if you see it.

As an alternative, give attention to constantly creating good, beneficial content material. Deal with tendencies as your personal private concept repository.

The excellent news is that, even if you happen to don’t ever participate in a single development, merely staying up-to-date with them will put you forward of the pack.

Why? As a result of TikTok tendencies are on the forefront of the cultural zeitgeist and what you see there can be what’s common in all places else in about two weeks.

So even if you happen to don’t have the time or assets to leap on a development because it occurs on TikTok, you’ll no less than get the references and be ready to play off them in your different social channels afterward (if acceptable, in fact).

Our TikTok Traits Publication may help. It’s your biweekly replace on the newest TikTok tendencies, whether or not you need to hop on them (or not), inspo from different companies on the app, and scorching suggestions so you possibly can stay your finest TikTok life.

4. TikTok is all about good video

Video is EVERYTHING on TikTok, which may go away you involved that you simply want professional-level video manufacturing expertise to make good TikTok movies.

Not having the proper gear, expertise, or (let’s face it) funds is usually a big hurdle with regards to creating wonderful social content material. And a few of the hottest TikTok movies appear to be chock stuffed with fancy modifying tips and results.

Why it’s really a chance

The app could also be all about video, however that doesn’t imply it’s about shiny video.

Authenticity guidelines on TikTok. Generally mass-produced movies take off, however most of the time, it’s scrappy DIY stuff that hits the #fyp.

Globally, a median of 64% of TikTok customers say they are often their true selves on TikTok, whereas a median of 56% say they will put up movies they wouldn’t put up elsewhere. Importantly, that is one thing they like in regards to the app—and it’s what they wish to see from companies too.

In actual fact, 65% of TikTok customers agree that skilled wanting movies from manufacturers really feel misplaced or odd on TikTok, based on analysis TikTok performed with Flamingo (Advertising Science World Neighborhood and Self-expression Examine 2021).

Authenticity is simply good enterprise: 56% of customers and 67% of creators really feel nearer to manufacturers they see on TikTok—significantly once they publish human, unpolished content material.

What to do about it

Customers don’t need polish, they need actual. So simply be your self—errors and all.

One of the best gear for filming is one thing you’ve already bought: a cell phone. Use TikTok itself to edit your video (it has a TON of easy-to-use options). And, if you would like slightly assist, take a look at our TikTok Video Making Workshop, the place a creator walks you step-by-step by way of the method of constructing your first video.

If the fashion of your video isn’t that essential, what’s? Its content material. Along with a bottomless provide of trend-fueled content material concepts, there are tons of different potentialities for what you possibly can put up.

You may present folks a day within the lifetime of your online business. Give them a peek behind the scenes. Train them one thing new. Inform them a narrative. Spotlight a brand new product. Showcase your most fascinating workers. The chances are infinite.

5. TikTok is filled with manufacturers doing thrilling stuff

Retail and B2C manufacturers are likely to get probably the most consideration for doing cool stuff on TikTok.

You solely have to take a look at ones like Chipotle and Gymshark—hopping on tendencies, operating common branded hashtag challenges, and racking up follower counts within the hundreds of thousands—to see it in motion.

Seeing all of those manufacturers touted as success tales is usually a little intimidating.

You don’t wish to be the boring visitor on the social gathering. And TikTok looks as if a spot the place your model needs to be tremendous cool, or fashionable, or provocative—and that simply doesn’t come naturally on your model or trade.

Why it’s really a chance

B2B companies (and plenty of service-based firms too) usually function in very area of interest areas with very area of interest audiences. On different networks, this works towards you.

However the TikTok algorithm is far more prone to get your very area of interest content material to the very area of interest viewers who’s more than likely to be genuinely enthusiastic about it. On this manner, TikTok really serves B2B companies (and different not-obviously-exciting-brands) higher than different social networks.

In the identical manner that you simply don’t have to provide shiny movies to succeed on TikTok, you additionally don’t must create wildly splashy movies to succeed in YOUR folks.

Leisure is likely one of the hottest sorts of content material on the platform, it’s true. However folks usually overlook in regards to the different two: inspiration and schooling.

The key to content material success on TikTok is true in entrance of you: TikTokers LOVE to study. And few companies are higher positioned to create instructional content material than B2B manufacturers. (It’s additionally an ideal technique for many enterprise sorts, from banks to regulation companies.)

It’s the type of content material you’re in all probability already actually good at creating on your different advertising and marketing channels. You simply have to begin adapting that mindset to TikTok.

If you happen to’re STILL undecided you belong, take into account this: 13.9% of B2B choice makers who use social for work analysis say that TikTok influences their buy choices. That merely wouldn’t be the case if B2B manufacturers didn’t belong on the app. And take into consideration this, whilst you’re at it: TikTok movies utilizing the #Finance hashtag have 6.6 billion views. We relaxation our case.

What to do about it

Excellent news! TikTok customers are very keen to observe content material from manufacturers: 73% of TikTokers say they really feel deeper connections to manufacturers on TikTok than on different websites and apps and 56% really feel extra optimistic a couple of model after seeing it on TikTok.

How do you give them these good feels?

Seal the cope with your viewers by serving to them study one thing new—38% of TikTok customers mentioned a model feels genuine when educating them one thing.

You may’t ignore the TikTok alternative (even when it makes you nervous)

Taking the danger with any new platform can really feel intimidating. Nobody needs to pour their time, vitality, or treasured funds into one thing and never get something tangible or measurable again out.

However the nice information is that this isn’t prone to occur with TikTok.

It’s a tremendous place to get new eyeballs, it’s true. So good, in truth, that 70% of TikTokers say they’ve found new merchandise and types on the platform that match their life. (Keep in mind what we informed you earlier about that magic algorithm?)

However it’s not only for model consciousness. Heard of slightly factor known as #TikTokMadeMeBuyIt? At 14 BILLION views (and counting), it’s a power to be reckoned with.

TikTok’s bought buy intent in spades too:

• 93% of customers have taken an motion after viewing a TikTok video
• 57% of customers agree that TikTok impressed them to buy even once they weren’t wanting to take action
• TikTokers are 1.5x extra seemingly to right away exit and purchase one thing they found on the platform in comparison with different platforms’ customers

TikTok customers aren’t simply extra seemingly to purchase, although. They’re additionally engaged customers who’re 2.4x extra seemingly than different platform customers to create a put up and tag a model after shopping for a product and 2x extra seemingly to remark or DM a model after making a purchase order.

TikTok is for discovery. And consideration. And conversions. And buyer loyalty too.

Get began with child steps

It’ll be laborious for TikTokers to see your online business if you happen to aren’t on the platform, so put your self on the market.

Join a TikTok for Enterprise account. Create content material that exhibits the worth of your services or products and your model. Have interaction along with your viewers. Be part of a neighborhood.

Then (and that is essential) MEASURE all of it.

Add a hyperlink to your bio and use UTMs so you possibly can monitor visitors and conversions in your web site analytics. Maintain monitor of your attain, engagement, and different key metrics utilizing a social media administration platform like Hootsuite to schedule your TikTok movies, handle feedback, and—crucially—measure TikTok alongside your whole different social channels. TikTok even has a buyer relationship administration (CRM) integration so you possibly can arrange a direct movement of leads utilizing LeadsBridge or Zapier.

So now you see, the explanations you’re nervous about TikTok are additionally the very same causes you’ve bought to present it a strive. Try Make it Make Sense: A TikTok Tradition Information for a crash course in what persons are doing on TikTok and why it issues—so you possibly can create a method that connects and drives tangible enterprise outcomes.

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