TikTok is rapidly changing into the go-to platform for manufacturers focusing on Gen Z and Millennials who’ve a deep appreciation for genuine, bite-sized video content material.
To successfully use TikTok on your model, it is advisable perceive the TikTok statistics that let you know what kind of customers exist on the platform and the way they work together with the app and with one another.
On this article, we’ve put collectively 30 TikTok statistics entrepreneurs have to know to create a strong TikTok advertising technique in 2022.
Let’s get began.
TikTok Demographics
Earlier than studying about how individuals use TikTok, it’s essential to know who these customers are. What ages use the platform probably the most and which international locations or areas they’re situated in. The statistics under might help reply these questions.
1. TikTok has over 1 billion month-to-month energetic customers
Lately, TikTok introduced that it hit over 1 billion month-to-month energetic customers.
Whereas the platform doesn’t have as many customers as social media giants like Fb, Instagram and YouTube, it has grown significantly over the previous 12 months, seeing a 45% development in comparison with the beforehand reported determine of 689 million month-to-month energetic customers (MAU) in July 2020.
2. 47% of TikTok customers are between ages 10-29
If you evaluate this information to final 12 months’s determine — 62% — it exhibits the platform’s consumer base is ageing up, with 42% of customers aged 30-49.
Which means TikTok is now not only a platform for Gen Z and youthful audiences. It’s a cross-generational app that offers manufacturers entry to audiences from all age teams. Be sure to get inventive along with your content material and use TikTok developments successfully and authentically.
3. Practically 80 million month-to-month energetic customers are situated within the US
Whereas TikTok customers are unfold out everywhere in the world, 78.7 million of them are within the US. This makes TikTok an excellent platform for each worldwide and US-based companies.
Moreover, round 37.3 million of those customers belong to Gen Z, surpassing Instagram’s Gen Z viewers dimension within the US.
4. 37% of TikTok customers have a family earnings of $100k+
Practically half of all US TikTok customers have an annual family earnings of $100,000 or extra. Nonetheless, this may occasionally mirror an general financial skew within the US inhabitants. This quantity has elevated over the previous 12 months, which is probably going as a consequence of the truth that TikTokers are ageing up.
In distinction, solely 9.6% of customers have an annual family earnings of lower than $25,000 a 12 months.
5. 61% of all TikTok customers are feminine
Manufacturers focusing on feminine audiences are in luck on TikTok. The platform’s consumer base skews feminine, with 61% of customers within the US figuring out as girls.
After all, that doesn’t imply you shouldn’t be on TikTok in case your target market is generally males. As a result of the ratio is shut to only half of the whole consumer base, there’s nonetheless loads of alternatives for manufacturers to attach with a big number of audiences. Be sure to’re leveraging your TikTok Analytics to scope out who’s interacting along with your content material.
6. 53% of TikTok creators are aged 18-24
Whereas a big chunk of TikTok customers are teenagers, nearly all of creators on the platform are younger adults aged between 18-24. Which means most TikTok influencers seemingly fall underneath this age group.
TikTok Utilization Statistics
On this part, we’ll have a look at statistics on how TikTok customers work together with the platform. Studying about TikTok utilization might help your model create tailor-made content material that appeals to your viewers and aligns with their utilization habits.
7. TikTok customers watch round 24 hours of content material on the app every month
A latest report exhibits that customers in key markets (US, UK) spend round 24 hours watching content material on TikTok every month. This surpasses the common time spent watching content material on YouTube, which is at round 22 hours and 40 minutes month-to-month.
As a result of these movies are a most of 1 minute lengthy, that’s numerous consumed content material. This implies your model has loads of potential to point out up in customers’ feeds as they scroll.
8. Youngsters spend a mean of 75 minutes day by day watching TikTok movies
In 2020, youngsters aged between 4-15 spent a mean of 75 minutes day by day globally watching TikTok movies. Within the US, this quantity is even greater — 87 minutes. This implies you possibly can simply share content material for audiences youthful than Gen Z. Simply be certain that it’s the type of content material youngsters and their dad and mom love.
9. 90% of TikTok customers entry the app on a regular basis
In one other tribute to TikTok’s extremely engaged group, 9 in 10 customers log onto TikTok a number of occasions each day. It’s at all times essential to see an engaged and energetic consumer base on a platform that you simply plan to market on, and TikTok undoubtedly has that to supply.
10. 83% of TikTok customers have posted a video in some unspecified time in the future
TikTok’s creator group is totally different from different social platforms in that almost everybody participates within the creation course of. Research present that as many as 83% of all TikTok customers have uploaded their very own video content material in some unspecified time in the future. This exhibits that a big majority of customers get pleasure from content material creation as a lot as consumption.
11. 30% of Gen Z’ers choose utilizing TikTok for product analysis
Whereas Millennials and older audiences are extra seemingly to make use of YouTube, Instagram and Fb for product analysis, 30% of Gen Z social media customers choose utilizing TikTok.
This implies manufacturers focusing on youthful audiences would profit from actively working towards social listening on the platform, sharing useful content material that drives purchases and partnering with influencers to construct belief and improve model consciousness.
12. 1 in 4 top-performing TikTok movies are between 21-34 seconds lengthy
Shorter movies usually carry out higher on TikTok, which is why 1 in 4 of the preferred movies on the platform have a period between 21 and 34 seconds. Moreover, these movies see a mean of 1.6% improve in impressions.
13. 60% of TikTok customers go to the app for humorous or entertaining content material
The explanations for utilizing TikTok are various, however one which tops the checklist is discovering humorous or entertaining movies, with 60% of customers coming to the app for that very objective. To succeed on the platform, manufacturers want to search out methods to create and share entertaining content material that appeals to TikTokers whereas nonetheless aligning with their model voice.
14. 43% of TikTok customers attempt one thing new after seeing it on the platform
Trending content material on TikTok has the flexibility to encourage individuals to take motion. A examine commissioned by TikTok confirmed that 43% of its customers go someplace or attempt one thing new after watching it on the platform. For manufacturers, creating viral content material on TikTok, comparable to challenges, affords a possibility to encourage distinctive actions from shoppers.
TikTok Advertising and marketing & Promoting Statistics
TikTok is rapidly changing into a prime advertising channel for manufacturers in numerous industries. On this part, we’ll have a look at stats associated to utilizing TikTok for enterprise, branding, advertising and promoting that can assist you see higher outcomes out of your campaigns.
15. 68% of TikTokers keep in mind a model higher in the event that they function a tune they like of their movies
Music has a huge effect on our lives, and types are leveraging TikTok’s sounds to interact with their audiences and join with them in distinctive, private methods.
This leads to numerous advantages from greater model retention to elevated curiosity to stronger connections. As an example, research present that if a model includes a tune customers like of their movies, 68% of these customers keep in mind the model higher.
16. TikTok customers really feel nearer to manufacturers they see on the platform
Music is just not the one factor that may carry your model nearer to your prospects. Simply being your genuine self can mechanically land you of their good books. Research present that 56% of customers and 67% of creators on TikTok really feel nearer to manufacturers that publish unfiltered, human content material.
Moreover, 45% of customers really feel extra related to manufacturers that provide worth on the platform, comparable to by educating customers one thing new or just giving details about themselves. In keeping with TikTok’s “What’s subsequent” Perception report, one of many fastest-growing hashtags in 2021 was #inflation. Movies about #inflation noticed a virtually noticed a virtually 1900% improve, as individuals got here to the platform to study what’s inflicting inflation and the affect it has on them.
17. 49% of customers mentioned TikTok helped them make buy selections
Whereas it’s true that most individuals come to TikTok for leisure, manufacturers mustn’t take the platform flippantly. Practically 50% of TikTok customers mentioned the platform helped them resolve what to purchase after seeing the product marketed or promoted on TikTok. Partnering with the best influencers might help you promote your merchandise whereas nonetheless guaranteeing the content material is humorous or entertaining.
18. 63% of TikTok movies with the best CTR get their message throughout quick
The primary few seconds of your TikTok advertisements and movies are essential. Research present that greater than half of all of the TikTok movies with the best clickthrough price (CTR) spotlight their key message or product inside the first 3 seconds.
So, hold your TikTok advertisements and movies quick and candy, and get to the purpose rapidly. However be sure to nonetheless ship worth and work all of it right into a narrative that resonates along with your viewers.
19. Vertical TikToks see a 25% greater 6-second watch-through price
Make the most of TikTok’s full-screen expertise to ship the very best consumer expertise and see higher outcomes out of your advert campaigns.
Research present that advertisements shot in 9:16 that use 100% display area get watched by means of for six seconds 25% extra than advertisements shot in different side ratios.
20. 72% of TikTok customers discover advertisements on the platform inspiring
Research present that 72% of customers discover advertisements on TikTok inspiring greater than another social platform. This proves that manufacturers are actively tailoring their advertisements to attraction to the consumer base. Beneath you possibly can see how manufacturers use product hyperlinks and assortment advertisements to announce their newest launches.
TikTok customers are usually receptive to new and inspirational movies from each manufacturers and creators. In keeping with the platform, customers are in an exploratory mindset when scrolling by means of their feed.
21. Collaborating with TikTok creators can improve advert recall by 27%
TikTok influencer advertising drives actual outcomes. Partnering with creators on the platform might help improve advert recall for TikTok-specific branded content material by as a lot as 27%.
As an alternative of making advertisements in isolation, manufacturers ought to contemplate the advert creation course of as an integral a part of their influencer advertising campaigns.
22. Utilizing Branded Hashtag Challenges can increase your TikTok advert campaigns
Folks use hashtags to search out content material they care about, and types can use this as a possibility to extend visibility. Research present utilizing Branded Hashtag Challenges (HTC) on TikTok can drive higher outcomes for advert campaigns on the platform. In comparison with customary cell advertisements, Branded HTCs generate 4x greater advert recall and 4.5x greater model consciousness. Manufacturers ought to contemplate sponsoring hashtag challenges to spice up engagement, consciousness and general ROI.
TikTok Influencer Statistics
Influencer advertising has been dominated by Instagram for a really very long time, however TikTok is more and more giving the Meta-owned app some severely robust competitors. Let’s have a look at stats about TikTok influencers and their potential to assist your model attain a bigger viewers.
23. The highest TikTok consumer has 136 million followers
The highest TikTok consumer is Charli D’Amelio with 136 million followers on the time of writing. The second hottest TikTok consumer is Khabane Lame with 131.9 million followers.
Charli D’Amelio posts largely dance movies and viral developments that her TikTok followers love, together with partnering with main manufacturers for influencer campaigns. When you’re enthusiastic about making an attempt influencer advertising to succeed in youthful generations, TikTok influencers may very well be good for you.
24. US influencers see excessive engagement charges on TikTok
TikTok is among the greatest locations to create an engaged group and viewers round your model. With an engagement price of almost 18% with micro-influencers on the platform, TikTok has a big lead on Instagram’s 3.86% and YouTube’s 1.63% engagement charges.
This makes TikTok the proper place to implement a micro-influencer technique. Equally, the report additionally confirmed that bigger influencers nonetheless had the best engagement price on TikTok.
25. TikTok’s hottest influencer made $17.5 million in 2021
The very best paid stars on TikTok formally earn greater than many S&P 500 CEOs. Charli D’Amelio, the highest TikTok consumer and her sister raked in $17.5 million and $10 million respectively in 2021 alone. One other widespread influencer, Addison Rae, made $8.5 million final 12 months, which is greater than Costco’s CEO.
26. 45% of entrepreneurs use TikTok for influencer advertising
Whereas Instagram remains to be the popular platform for influencer advertising amongst manufacturers and entrepreneurs, TikTok is catching up quick. With 45% of entrepreneurs utilizing the micro-video platform for collaborating with like-minded influencers, TikTok clearly helps manufacturers join with their viewers by means of individuals they comply with and belief.
Moreover, TikTok’s creator-first method and exploration-oriented consumer base makes it a pretty possibility for manufacturers on the lookout for influencer advertising alternatives.
27. TikTok’s most-liked video of 2021 has 48.4 million likes
Trending on TikTok is just not straightforward, however movies that do get widespread are sometimes so easy (but wildly entertaining.) Nick Luciano’s 12-second video of him lip syncing to a tune has secured round 48.4 million likes, making it the most-liked video of 2021. That is carefully adopted by ToTouchAnEmu’s dancing drone clip, which has over 44 million likes on the time of writing.
TikTok Income & Progress Statistics
On this part, you’ll discover statistics on TikTok’s income and development as an organization, and what this data may imply for what you are promoting.
28. In 2021, TikTok was the highest most downloaded app on this planet
TikTok’s reputation is right here to remain. In 2021, it was probably the most downloaded app with greater than 700 million downloads, surpassing each Fb and Instagram. The video-sharing app managed to maintain the spot from 2020 regardless of being banned in a significant market like India.
In This fall 2021, the app was downloaded over 170 million occasions, with shut to twenty million installs coming from the US. Total, this implies the curiosity in TikTok stays excessive, not simply within the US however everywhere in the world.
29. Shoppers spent round $2.3 billion on TikTok in 2021
Final 12 months, TikTok noticed an estimated $2.3 billion in client spending, together with on Douyin — the Chinese language model of the app.
The app’s guardian firm, ByteDance, noticed a whole income of $58 billion in 2021. This was a 70% year-over-year development, and the platform’s development is predicted to proceed in 2022. Choices for manufacturers to make use of paid advertisements on TikTok are prone to improve as a income supply for the corporate.
30. TikTok is offered in over 150 international locations
The video-sharing platform is offered in greater than 150 international locations worldwide in 75 languages, giving manufacturers the chance to focus on customers from throughout the globe. Worldwide manufacturers ought to particularly benefit from this platform and the attain it has to supply.
Begin creating your TikTok advertising technique
Able to create an efficient TikTok technique on your model? Preserve these TikTok statistics in thoughts as you start creating your content material so precisely who to focus on and easy methods to go about it. Then comply with these video advertising fundamentals to help your social media advertising technique.
