Hiya, communicators:
In honor of Ladies’s Historical past Month, Grape-Nuts will award cash to 10 feminine adventurers who’re searching for assist of their quests to discover Mount Everest and Antarctica.
The 125-year-old cereal model has a historical past of working with explorers and adventurers. It sponsored Sir Admiral Byrd’s historic 1933 expedition to Antarctica, in addition to Edmund Hillary and Sherpa Tenzing Norgay’s 1953 Mount Everest climb.
“All through historical past, Grape-Nuts has impressed modern-day pioneers to stand up and make historical past,” stated Lauren Jamnick, Grape-Nuts’ affiliate model supervisor. “100 and twenty-five years later, I’m thrilled to say that we’re nonetheless fueling adventures — and now we’re even breaking glass ceilings. We’re so proud to have fueled pioneering adventures from the likes of Sir Admiral Byrd prior to now, however the alternative to assist feminine explorers as they take these first daring steps in direction of breaking new floor is really an honor. Onwards and upwards!”
Grape-Nuts will award a complete of $125,000 to feminine adventurers who’re searching for monetary assist via GoFundMe.
Listed below are at the moment’s different prime tales:
Manufacturers, faculty athletes money in on March Insanity
NPR experiences that manufacturers are predicted to spend about $600 million on sponsorship offers with faculty athletes by the primary anniversary of the NCAA’s new title, picture and likeness (NIL) coverage for student-athletes.
The March Insanity males’s faculty basketball event formally begins at the moment, whereas the ladies’s event begins Friday. CBS Sports activities and Turner Sports activities will carry the lads’s video games, whereas ladies’s video games will air on ABC and ESPN (each Disney properties). CNBC experiences the networks say advert slots are fully bought out for the lads’s event.
Whereas TV advertisements have lengthy been a profitable manner for manufacturers to seize consideration in the course of the well-liked event, NIL offers present one other avenue for corporations trying to capitalize on the recognition of school sports activities.
Right here’s a fast checklist of only a few of the lads’s and ladies’s faculty basketball gamers who’ve nabbed NIL offers forward of the event, as detailed by NPR, VolsWire and Boardroom.
- Drew Timme, Gonzaga College—Greenback Shave Membership
- Adrien Nunez, College of Michigan—Amazon, Coach, Spotify
- Brock Jancek, College of Tennessee—Sheets & Giggles
- Aliyah Boston, College of South Carolina—Bojangles, Bose, ProSolar
- Paige Bueckers, College of Connecticut—StockX, Gatorade, CashApp
- Rhyne Howard, College of Kentucky—Reebok, Direct Auto Insurance coverage
Why it issues: Influencer advertising is nothing new for manufacturers trying to discover dynamic, unique spokespeople. By benefiting from the NCAA’s new guidelines on NIL offers and partnering with faculty athletes, corporations can simply attain new demographics and enhance their model consciousness with social media content material and partnership because the basketball season reaches its annual fevered finale.
MEASURED THOUGHTS
New polling from Pew Analysis exhibits that Twitter “lurkers” are extra possible than frequent tweeters to make use of the app to remain knowledgeable and search out differing factors of view.
Pew defines Twitter lurkers as grownup customers who’ve posted a mean of fewer than 5 tweets per 30 days since they opened their account.
“[L]urkers are extra possible than extra frequent customers to say they go to the platform as a result of it lets them see totally different factors of view: 13% say that is their fundamental purpose for visiting the location, in contrast with simply 5% of extra energetic tweeters,” the report says.
It’s an essential reminder that your viewers on social media isn’t just made up of the individuals who reply to your content material. There are lots of extra individuals who view your posts and don’t work together additional on the platform, however nonetheless have consumed your messaging.
View extra from Pew Analysis right here.
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If you happen to’re all for serving to benchmark the profession path potential of social media professionals and shedding gentle on how the self-discipline is internally managed, seen and evaluated, take our survey. The Social Media Profession Survey is a follow-up to a 2020 report by the Institute for Public Relations, Ragan Communications and the College of Florida.
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Twitter customers slam Netflix push to finish account sharing
Streaming big Netflix introduced it has begun testing a characteristic that may require customers to pay further to share their accounts with folks outdoors their households.
In line with the Netflix phrases of service, a buyer’s account “will not be shared with people past your family.” After years of turning a blind eye to password-sharing habits that falls outdoors that requirement, the corporate final yr ran a restricted check prompting customers to enter their account credentials as a technique to nudge freeloaders into paying for their very own accounts.
In an organization weblog put up, Chengyi Lengthy, director of product innovation for Netflix, names multi-household accounts as a barrier to “our means to spend money on nice and new TV and movies for our members.”
Netflix customers took to Twitter to voice their opposition to the transfer:
Let me inform you one thing…. Netflix don’t slap sufficient to be making calls for https://t.co/KTR65NVZ2P
— So_a_king 🤌🏿 (@solomonmissouri) March 17, 2022
I’ll quickly launch a check the place if Netflix does this I cancel the service pic.twitter.com/81TOYUHmTQ
— ostonox (@ostonox) March 16, 2022
Netflix making an attempt their greatest to lose subscribers https://t.co/bNTG2js4Js
— kira 👾 (@kirawontmiss) March 17, 2022
What you must know: Netflix’s potential new characteristic would change the way in which folks use the service—and drive a serious enhance in income for the corporate. If Netflix have been to determine to completely implement the adjustments worldwide, this preemptive backlash is only a preview of how prospects would possibly react.
It’s a very good reminder to make use of these social listening instruments, however ensure to supply comms counsel that’s rooted within the fundamentals of the enterprise.
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