White papers are a great sort of advertising collateral to construct your authority and supply helpful content material to your prospects.

However, since they’ve such a novel format, it takes some information of white papers to jot down one nicely.

Let’s take a look at 25 examples of white papers with takeaways that will help you create your individual.

1. Planning a Energy BI Enterprise Deployment (Microsoft) White Paper Instance

This 250+ web page technical white paper from Microsoft (obtain) describes in-depth how you can deploy their Energy BI software program in an enterprise. It exhausts each subject somebody wants to contemplate earlier than they use Energy BI at an enterprise degree.

Microsoft’s white paper demonstrates that you just don’t need to restrict your white paper’s size if you wish to discover each facet of a topic.

2. A Information to Monetary Governance within the Cloud (Google) White Paper Instance

Google’s technical white paper on monetary governance within the cloud stands out by its format. It breaks up the principle textual content with graphics and highlighted statistics for simpler studying.

Consider how one can prepare your predominant arguments and your visuals to make a greater reader expertise.

3. Constructing a Trusted Ecosystem for Hundreds of thousands of Apps (Apple) White Paper Instance

Apple’s enterprise advantages white paper explains the significance of its App Retailer’s safety protections. It makes use of hypothetical and real-life examples as an example how its platform protects customers.

Even while you write a couple of technical topic, think about how you should utilize examples to make it simple to know.

4. Navigating GDPR Compliance on AWS (Amazon) White Paper Instance

Amazon’s technical white paper on GDPR compliance in AWS demonstrates how the platform helps customers keep GDPR compliant. It retains the connections between GDPR and AWS clear by detailing a GDPR rule, then highlighting related product information.

When connecting your product to an outdoor idea, search for particular options to quote alongside real-life examples.

5. Why Higher Mac Safety Begins with Cloud Id (Jamf) White Paper Instance

Jamf’s enterprise advantages white paper on Mac safety reveals you the way you should utilize cloud id to enhance your Mac safety. Its “On-premises instruments aren’t sufficient” part argues why on-premises opponents received’t do the job to spotlight Jamf’s product advantages.

Discover methods to handle counterarguments in white papers that advocate to your product.

6. Development Report: Advertising Technique 2022 (CoSchedule) White Paper Instance

CoSchedule’s market analysis white paper explores advertising technique developments to encourage entrepreneurs. It organizes its survey findings within the desk of contents by their most vital statistics.

You don’t need to bury the lede in your white papers — use attention-grabbing discoveries to encourage readers to study extra.

7. Future State of Enterprise 2021 Outlook (Samsung) White Paper Instance

Samsung’s visionary white paper makes use of unique analysis and subject material knowledgeable insights to foretell future work developments. It targets three of Samsung’s prime audiences — professionals in enterprises, healthcare, training, and management.

Analysis your audience earlier than writing your white paper and break down how every of its sections will attraction to them.

8. Personal Networks Vol.1: Remodeling Personal Networks with Samsung 5g (Samsung) White Paper Instance

On this technical white paper, Samsung makes a case for utilizing its 5G merchandise in your corporation’s personal community. Since this white paper makes use of lots of abbreviations, it features a useful key within the desk of contents.

When you might want to dive right into a technical topic in your white paper, strive together with sources for readers to reference as they learn by.

9. Deploying an Exadata DB System on Oracle Cloud Infrastructure (Oracle) White Paper Instance

On this technical white paper, Oracle advises how you can deploy an Exadata DB system on Oracle Cloud Infrastructure. It units expectations early on by explaining it has finest practices as an alternative of full directions.

Title the aim of your white paper shortly and direct readers to different related sources if they may have any associated targets.

10. Campus-Large CRM: Attaining A Full View Of College students To Drive Success Throughout The Lifecycle (Salesforce) White Paper Instance

On this enterprise advantages white paper, Salesforce advocates for college campuses to make use of CRM software program throughout departments. After making the case to make use of Salesforce in your campus, the white paper hyperlinks out to college case research displaying Salesforce’s advantages in motion.

In case you have different advertising supplies that hook up with your white paper’s subject, use them to direct readers to extra of your content material.

11. The State of Knowledge Privateness in 2022 (FormAssembly) White Paper Instance

This weblog put up by FormAssembly serves as a mini instructional white paper that opinions present developments in knowledge privateness. It takes an advanced subject — knowledge privateness practices and laws — and summarizes important factors.

When you have to cowl a fancy subject, think about your reader’s prime priorities and manage your white paper content material accordingly.

12. Digital Company Choice Information (Grey Field) White Paper Instance

Regardless that companies aren’t technically a product, this Grey Field white paper on company choice counts as a product comparability white paper. It doesn’t evaluate particular companies to keep away from naming opponents, however it does go over the elements to contemplate as you determine.

This instance reveals that your white paper doesn’t need to be product-led to construct your corporation’s authority in your business.

13. VoIP Concerns for Small Companies (Nextiva) White Paper Instance

Nextiva’s enterprise advantages white paper goes over the elements for small companies to contemplate when switching to VoIP know-how. It frames these issues as advantages of utilizing VoIP.

This white paper reveals which you can weave advantages into what would usually be a product comparability subject to make a enterprise advantages white paper.

14. This Ought to Have Been A Video: The State Of Office Communications (Vimeo and GlobalWebIndex) White Paper Instance

Vimeo and GlobalWebIndex’s market analysis white paper summarizes analysis on worker attitudes about office communication. Whereas neither firm markets higher office communication as their major profit, the subject is a possible aspect good thing about their providers.

As you brainstorm white paper subjects, think about present widespread points your product may help resolve.

15. 6 Good Methods To Future-Proof Your Enterprise: Construct a Wholesome Enterprise with These Finest Practices (FreshBooks) White Paper Instance

FreshBooks shares six suggestions for future-proofing your corporation on this how-to white paper. It makes use of pleasant and easy-to-understand language to show readers a couple of complicated subject.

Whereas white papers have a status for being critical and to-the-point, keep in mind which you can additionally use an upbeat tone if it matches your model.

16. How We Ought to Speak About Security Tradition: Rewriting The Dialog (Grainger) White Paper Instance

Grainger makes use of this visionary white paper to suggest new methods for workplaces to conceptualize security tradition. The white paper options charts and graphics that illustrate the ideas it introduces.

You don’t have to save lots of your visuals for statistics and numbers alone; they’ll additionally assist you to clarify concepts.

17. Key phrase Analysis With out Companies: Handbook For website positioning Specialists And On-line Store House owners (Serpstat) White Paper Instance

SERPStat’s white paper on key phrase analysis toes the road between technical and how-to. It describes how you can full a technical job utilizing its product at a fundamental degree.

Don’t be afraid to introduce much less tech-savvy audiences to extra technical subjects in your white papers — simply be certain to elucidate all related subjects.

18. Walmart’s Pathway To A Zero-Emissions Future (Walmart) White Paper Instance

This enterprise advantages white paper from Walmart outlines the steps the corporate plans to take to enhance its sustainability. It addresses a contemporary concern of customers and enterprise companions — preserving the surroundings.

Contemplate what subjects your viewers is anxious about and handle these worries by one among your white papers.

19. Vaccinations In the course of the COVID-19 Pandemic: Why They Matter Extra Than Ever (CVS Well being) White Paper Instance

Do you know that industries with human-centric providers, like healthcare, even have enterprise advantages white papers? This instance from CVS Well being argues why vaccines for sicknesses just like the flu nonetheless matter throughout the COVID-19 pandemic.

Even when your product doesn’t make the tip consumer cash, you’ll be able to nonetheless advocate for its advantages for human well-being.

20. Discovering the unusual: Revealing disparities in care and prescribing for widespread circumstances (United Healthcare) White Paper Instance

United Healthcare and the Well being Motion Council teamed as much as current this market analysis white paper on widespread well being circumstances within the workforce. It concludes with suggestions for companies to assist mitigate these circumstances for his or her workers.

Everytime you write a market analysis white paper, join the dots to your reader and share methods for taking motion in your findings.

21. Obtain extra by data-driven decision-making (McKesson) White Paper Instance

McKesson introduces data-driven provide chain analytics to healthcare companies on this enterprise advantages white paper. It presents its merchandise as an answer for prescription shortages within the business.

Contemplate sharing your options in a white paper when your business faces disruptions that your product may help resolve.

22. Rising Enterprise Worth with Higher IT Operations: A information to Web site Reliability Engineering (SRE) (Google Cloud) White Paper Instance

This technical white paper from Google reveals IT departments how you can implement website reliability engineering (SRE). Whereas it’s aimed toward a technical viewers, it makes use of down-to-earth language to debate a fancy subject.

It demonstrates that in industries like tech, you’ll be able to clarify technical subjects with much less formal language if it matches your viewers’s tone.

23. Environmentally acceptable lubricants: Trying past the label (ExxonMobil) White Paper Instance

ExxonMobil’s instructional white paper breaks down a very powerful information for marine operators to learn about environmentally acceptable lubricants. It maintains an expert tone however stays simple to learn thanks to obviously organized headings, bullet factors, and graphics.

While you create a white paper for a extremely skilled viewers, you don’t have to jot down massive textual content blocks to construct authority.

24. Sharing What We’ve Discovered: A Blueprint for Companies (Kroger) White Paper Instance

Kroger shares its COVID-19 response methods on this how-to white paper. After recounting the steps it took, it affords recommendation on how you can use an identical method.

In case you have successful story different companies can study from, strive adapting it right into a white paper with actionable takeaways.

25. The Related Athlete (Verizon) White Paper Instance

On this enterprise advantages white paper, Verizon overviews how its 5G capabilities assist athletic organizations. It makes use of loads of case research as an example its merchandise’ advantages.

While you write a enterprise advantages white paper centered in your group, use case research to strengthen your arguments.