Do you keep in mind a time the place a bit of content material made you a longtime fan of a selected model or firm? Possibly it was a humorous YouTube video or a brilliant informative weblog submit — each of that are content material advertising and marketing examples.

Content material advertising and marketing examples embrace media like newsletters, podcasts, social media posts, and movies. All of those types of content material are supposed to present helpful and related data that delights customers and attracts them to your model.

That can assist you use content material advertising and marketing to your organization’s benefit, listed below are a few of my favourite content material advertising and marketing examples of 2022.

 

Content material Advertising Examples

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1. Spotify Wrapped
2. DuoLingo’s TikTok
3. Canva’s Design College
4. Hairstylist Theresa Van Dam’s TikTok
5. Lady With the Canine YouTube channel
6. Crunchyroll Collections
7. Chewy’s instructional YouTube
8. Amazon Prime’s The Anime Membership
9. UN Refugee Company’s Podcast
10. The Washington Publish’s TikTok
11. Jackson Galaxy’s YouTube
12. You Suck at Cooking
13. Warby Parker Electronic mail advertising and marketing
14. Content material Advertising Institute’s Click on to Tweet
15. Digital Olympus’s Knowledgeable Roundup
16. Colgate’s Useful resource Web page
17. Moz’s Subject Clusters
18. Mailshakes’ Advertising Automation
19. Townsend Safety’s Content material Supply
20. Venngage’s Free Product

1. Spotify Wrapped Playlists

Spotify Wrapped is among the music streaming app’s most profitable content material advertising and marketing campaigns. Close to the top of yearly, Spotify customers get a enjoyable roundup of all of the music they’ve listened to that 12 months. The roundup is damaged down into genres, years, artists, and extra, and is displayed with brightly coloured graphics.

It then creates a personalised playlist of the consumer’s most listened to songs, and customers have the choice to share their wrapped playlists on social media — a key component that has made the marketing campaign to development on social media yearly since its inception.

 

2. DuoLingo’s TiKTok

You probably know DuoLingo as the web site and app that helps customers be taught a brand new language, however the firm has generated buzz on TikTok for an additional cause — the corporate’s self-proclaimed “unhinged” mascot.

DuoLingo has amassed over 4.5 million followers on TikTok due to its constant stream of content material that includes the corporate’s iconic inexperienced owl mascot. Although lots of the movies don’t point out the corporate’s services and products, the account’s means to create humorous, stylish content material has helped increase model consciousness on the app — one thing many manufacturers battle to do.

3. Canva’s Design College

Canva’s Design College offers worth to its customers by educating them tips on how to create partaking photographs with minimal design expertise and with out sophisticated software program. It additionally does an ideal job of displaying all of the design prospects Canva has to supply.

4. Hairstylist Theresa Van Dam’s TikTok

Theresa Van Dam is a hairstylist and proprietor of the Incredible Sams Salon in Lenox, Illinois. Her TikTok account is known for her skits that present how she offers with impolite clients — all of whom she calls “Karen.”

Her content material is commonly praised for being relatable to anybody who has ever needed to take care of unruly clients.

This relatable strategy to content material works as a result of whereas TikTok customers come to the account for laughs, they’re additionally proven movies of her glorious work as a stylist. Her TikTok now has 4.9 million followers, and Theresa has mentioned typically in her movies that she now has so many purchasers she typically requires new ones to ebook her months upfront.

5. Lady With The Canine’s YouTube Channel

Lady With The Canine’s is a YouTube channel run by an expert pet groomer named Vanessa, proprietor of Good Pooches Canine Grooming in Ontario Canada.

The channel options glorious content material advertising and marketing by offering leisure for viewers whereas additionally displaying off her expertise as a groomer — I imply, who would not prefer to see dramatic huskies screaming at a bit of blow dryer?

On account of her content material advertising and marketing efforts, Vanessa’s channel now has 1.5 million followers — and her clientele has grown to incorporate cats and the occasional pig. She was additionally capable of increase sufficient cash to donate to animal sanctuaries.

6. Crunchyroll Collections

Crunchyroll is a U.S.-based firm that licenses, distributes, and streams anime around the globe. One of many methods Crunchyroll markets itself on-line is thru YouTube by way of its Crunchyroll Collections channel. Crunchyroll Collections hosts clips and compilation movies of extremely searched moments from fashionable anime.

Any such content material advertising and marketing engages viewers, retains the model on the high of search outcomes for fashionable anime, and reveals how broad the corporate’s catalog is — encouraging viewers to subscribe to its streaming service. Discover there’s even a button within the channel’s banner that viewers can click on to start out a 14-day free trial if they need extra content material.

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7. Chewy’s YouTube Channel

Chewy is a web based retailer of pet merchandise that has discovered a novel technique to promote its totally different merchandise. Chewy’s YouTube channel is filled with recommendation concerning pets, coaching, and animal well being. It additionally options instructional movies, like “A Day within the Lifetime of a Particular Wants Cat Rescue and Sanctuary.”

In most movies, Chewy offers worthwhile data whereas tying of their merchandise. For instance, within the video “Methods to Introduce a Canine to a Cat,” the corporate lists the supplies wanted to introduce the 2 animals — displaying all of the totally different merchandise they promote.

Moreover, the outline of the video features a hyperlink to a submit on the corporate’s weblog that offers extra data. The weblog submit additionally offers hyperlinks to the place pet house owners should buy the supplies they want off the official Chewy web site. This encourages viewers to go to its web site and make purchases.

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8. Amazon Prime’s The Anime Membership

Anime has change into extra fashionable through the years, and lots of streaming providers are cashing in on the development — together with Amazon Prime. However how does Amazon stand out among the many stiff competitors of Crunchyroll, Netflix, and Hulu? It began by partnering with actress and content material creator Cheyenne The Geek to create an online collection known as The Anime Membership.

The Anime Membership provides anime suggestions based mostly on style and tackles totally different subjects typically referenced in anime. All of the anime Cheyenne references can be found to observe on Amazon Prime, encouraging viewers to subscribe to the streaming service.

9. UN Refugee Company’s “Pressured to Flee” Podcast

The UN Refugee Company’s Webby Award-nominated podcast helps increase consciousness for refugees by telling their distinctive and coronary heart wrenching tales. This type of content material advertising and marketing is compelling, leaves the viewers with a greater understanding of a refugee disaster, and reveals the significance of company’s work.

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10. The Washington Publish’s TikTok

The Washington Publish’s TiKTok takes a comedic strategy to historical past, information, and politics — interesting to its 1.4 million followers. The account additionally hyperlinks to the Washington Publish’s web site.

11. Jackson Galaxy’s YouTube Channel

Jackson Galaxy is the previous host of Animal Planet’s “My Cat from Hell,” a present that cat house owners get alongside higher with their unruly cats. Now, he has a web site the place he sells cat merchandise and consultations.

To assist promote his work and set up himself as an knowledgeable, Jackson runs a YouTube channel the place he solutions frequent questions concerning cats and cat possession. In these movies, he offers recommendation, promotes his ebook, and showcases the merchandise he has on his web site that may assist cat house owners.

12. You Suck at Cooking

You Suck at Cooking began off as a humorous YouTube channel that confirmed individuals assist to prepare dinner easy meals. Years later, the channel remains to be hilarious however can be used to advertise the host’s cookbook. The channel’s dry humor, random skits, and operating gags assist it stand out from different on-line self-help cooking sources.

13. Warby Parker’s Electronic mail Advertising

One of many many cause’s Warby Parker stands out from different on-line glasses retailers is its enjoyable and crowd pleasing (no pun meant) e mail advertising and marketing campaigns. Within the instance under, Warby Parker welcomes summer season trip with its vibrant crystal-themed glasses eyewear. The calls to motion within the e mail are simple to identify, the colours are vibrant and enjoyable, and the corporate’s social media accounts are clearly offered.

14. Content material Advertising Institute’s Click on to Tweet

In the event you make it simple for individuals to share one thing fascinating with their community, then they are much extra probably to take action. Embedding a “click on to tweet” button that routinely shares quotes or statistics out of your article is an efficient manner to try this.

For instance, this weblog submit that I wrote for Content material Advertising Institute is essentially the most broadly shared visitor weblog submit I’ve ever written:

Months after publication, I nonetheless get every day Twitter notifications from individuals tweeting about this text. And nearly all of the tweets come from the “click on to tweet” choice that Content material Advertising Institute provides all through the submit.

If you wish to begin including “click on to tweet” choices all through your web site content material, take a look at this free software.

15. Digital Olympus’s Knowledgeable Roundup

It doesn’t matter what business you are in, there are influencers to whom individuals search for recommendation.

Digital Olympus interviewed over 40 digital advertising and marketing consultants for one among their weblog posts, asking every knowledgeable to supply their only technique for buying visitors.

What I most like about this weblog submit is how Digital Olympus organizes the contributions. On the high of the web page, there is a headshot of every knowledgeable subsequent to their identify. If you wish to learn a selected knowledgeable’s tip, you merely need to click on on their headshot and you may soar all the way down to their quote.

There’s additionally an anchor-linked Desk of Contents that permits for topic-based searches. This manner, readers can soar to the precise sections which are most relevant to them.

16. Colgate’s Analysis Web page

Making a useful resource web page made up of useful hyperlinks on a given subject is an efficient technique to create useful content material.

If your online business has been producing content material for some time, then likelihood is you’ve gotten clusters of associated content material to help the subjects round which your online business desires to construct authority.

For instance, oral hygiene firm Colgate has over 1,200 items of content material associated to their broad subject “gum illness.”

That is a lot of content material to sift by means of, which is why Colgate created a useful resource web page made up of particular sections of gum disease-related content material, like “What are the Phases of Gum Illness?” or “Methods to Remedy Gingivitis.”

Every part provides:

• A paragraph of explainer textual content
• A bulleted listing of particulars on the sub-topic
• Hyperlinks to related content material on their website

17. Moz’s Subject Clusters

The subject cluster framewor is a extremely efficient search engine optimisation technique that demonstrates to Google that the content material in your web site is organized and related to searchers. To be taught extra about this framework, watch the video under.

Some manufacturers have taken this strategy to the following stage by making a multi-page masterclass or information that hyperlinks collectively like-themed pillar pages. A pillar web page is an internet site web page that covers a subject in-depth and hyperlinks to a cluster of associated content material, also called a cluster. Considered one of my favourite examples of that is Moz’s Newbie’s Information to Content material Advertising.

Moz creatively places a chapter listing at the beginning of every web page that hyperlinks out to extra particular content material marketing-themed pages inside the subject cluster.

Moreover, utilizing an anchor-linked chapter listing is an efficient technique to join the cluster collectively — it offers worth to the reader whereas passing authority by means of to every pillar web page.

18. Mailshakes’ Advertising Automation

Mailshake acquired 5,321 e mail opt-ins for his or her chilly e mail masterclass workflow in below one 12 months — proof that, if accomplished effectively, this could possibly be an extremely efficient technique.

19. Townsend Safety’s Content material Supply

One tried-and-true technique to convert guests into leads is by providing one thing of worth in change for his or her contact data (i.e. e mail deal with). This “one thing” is known as a content material supply.

Content material provides embrace, however aren’t restricted to:

• Guides
• Workbooks
• Templates
• Webinars

It could take numerous time to create a worthwhile content material supply from scratch.

One efficient technique to create a significant content material supply is to repurpose and repackage items of content material discovered in your web site. For instance, knowledge safety firm Townsend Safety created a pillar web page for one among their subjects of experience — encryption key administration.

To assist convert guests into leads, Townsend repurposed and repackaged the content material on their web page right into a information. This allowed individuals to take the content material with them, versus having to seek for the pillar web page every time they wished to examine encryption key administration.

Within the first 12 months of publishing their encryption key administration pillar web page, 63% of holiday makers gave their data in change for a packaged PDF of the on-page content material.

20. Venngage’s Free Product

Your product needs to be your finest advertising and marketing. An efficient manner to supply actual worth to your prospects is to create a free software that aligns together with your merchandise and/or providers.

If you will get a free consumer hooked on one among your free instruments, then you definitely’re giving your self (and your gross sales staff) the very best probability at demonstrating the worth of your paid instruments, too.

For instance, for instance, that you are a author who wants assist with creating visuals for the online content material you create. You may think about using Venngage, an organization that helps companies create compelling visuals. Within the free model of their platform, customers get entry to all kinds of templates for infographics, displays, brochures, checklists, and so forth.

Sooner or later, when your advertising and marketing staff is contemplating paid merchandise for design, you may have Venngage top-of-mind.

And there you’ve gotten it — 20 content material advertising and marketing examples to assist get your artistic juices flowing. Take into account how one can apply one (or a number of) of those examples to your online business to strengthen your content material advertising and marketing efforts.

We reside in a fast-paced digital world. Within the time you learn this weblog submit, a brand new channel, a brand new tactic, or a brand new competitor has emerged. The very best probability you’ve gotten at telling your online business’s story and rising a pool of engaged prospects and clients is by studying the artwork of content material advertising and marketing — and beginning to apply it to your online business, immediately.