While you’re working with a gradual stream of artistic property and an ever-growing checklist of purchasers or campaigns, you might discover that the programs you’ve beforehand used for asset administration lack the options you want. Protecting monitor of property — and consumer suggestions — can turn out to be an increasing number of time-consuming, eroding group effectivity, impeding collaboration, and delaying venture timelines.
The easiest way to remain organized, streamline artistic workflows, and enhance communication internally and with purchasers is to change to a digital asset administration (DAM) platform. On this submit, we’ll take a better take a look at the important thing digital asset administration advantages and clarify the right way to get began in your transition to a DAM platform.
A DAM platform is a single supply of reality for creatives, entrepreneurs, model and venture managers, CMOs, and different stakeholders. It presents enhanced visibility throughout all initiatives, so collaborators know the standing of each asset at a look.
Learn on to study DAM advantages and what you are able to do with enterprise digital administration software program.
1. Keep organized and save time
In a survey of entrepreneurs performed by Brandfolder, 48% of respondents stated that looking for and distributing property hampered their productiveness. A DAM system allows groups to arrange recordsdata inside collections, assign labels, type and seek for property utilizing tags, customized fields, dates and a wide range of different standards. This performance improves effectivity, particularly for enterprise-level manufacturers and companies coping with a number of purchasers, campaigns and creatives.
Case research: See how P.F. Chang’s is ready to handle model property for 300+ areas in 23 worldwide markets utilizing Brandfolder.
2. Cut back redundancy and asset waste
Do you know that 78% of digital property are by no means used? That’s as a result of they’re typically misplaced or forgotten amid a sea of digital recordsdata. Inventive property may additionally be lacking the metadata and tags that may assist folks discover them.
Recreating misplaced property is a waste of money and time. In a latest survey of three,400 creatives and entrepreneurs, 51% of the members reported that they waste cash producing and recreating property that go unused as a result of folks know they exist or can’t discover them.
Supply: The Prime Six Methods DAM Delivers ROI
As well as, many companies and entrepreneurs waste time repeating duties throughout disparate instruments. For instance, 46% of members reported that they waste time downloading and importing property into totally different instruments at totally different levels within the artistic workflow.
A DAM system shops your whole model recordsdata, in any format, and helps groups set up, categorize, and tag property for straightforward retrieval. With options like filtered searches, pinned searches, and in-document searches, customers have a number of methods to search out precisely what they want. And each step of the artistic workflow may be managed inside a DAM platform.
With a DAM system, groups have one centralized platform the place they’ll monitor and execute all duties and handle all recordsdata. That eliminates the necessity for a number of subscription-based, single-purpose merchandise and ensures group members received’t need to waste time switching forwards and backwards between totally different instruments. DAM programs additionally guarantee property are by no means misplaced or erroneously duplicated.
3. Automate tedious duties
With clever DAM software program, you received’t need to spend hours manually including tags to model property — the software program can extract metadata for you and use AI so as to add related tags.
Brandfolder’s Model Intelligence characteristic mechanically provides tags based mostly on what’s included inside an asset. Beneath, the expertise has acknowledged that the picture not solely accommodates a guitar, however an acoustic guitar.
*Model Intelligence’s AI picture recognition expertise has auto-assigned picture tags. *
Model Intelligence may detect objects from totally different product strains inside a single picture file. This can be a large time saver for e-commerce firms which have a number of product strains containing many various product SKUs.
Model Intelligence has detected two merchandise from totally different product strains.
This AI turns into much more correct over time, studying from the tags your group chooses for property. And whenever you bulk-upload property, you’ll be able to relaxation assured realizing your DAM system will detect any duplicate property.
Workbench callout: Drag-and-drop your picture to see how Brandfolder’s AI auto-tagging expertise makes use of picture recognition to assign tags based mostly on the objects detected in your photos:
Attempt it: Auto-tag photos
DAM software program can also preserve the evaluation and approval course of on monitor. When you arrange guidelines within the system for the approval levels, the software program can notify purchasers when an merchandise wants their consideration, and notify your group when suggestions is prepared. With conditional guidelines, you can even configure a DAM platform to maneuver a job to the subsequent individual within the manufacturing timeline, as soon as a earlier person has accomplished a job.
4. Streamline artistic workflows
Inventive property could transfer by a number of levels throughout improvement, every of which can require consumer approval. With a DAM system, you’ll be able to see the standing of property, consumer suggestions, and revisions, in addition to the subsequent steps in a workflow. And the pliability of a DAM system lets you assign new customers, reassign duties, and alter priorities, with out dropping monitor of any asset.
With the power to set conditional entry, you’ll be able to cover property from different customers in Brandfolder till a certified administrator has permitted an asset to maneuver on to the subsequent stage.
5. Enhance inside and exterior collaboration
Sharing recordsdata through e mail isn’t sensible whenever you’re working with a big quantity of property. A DAM system permits customers to securely share property internally and externally, maintaining all suggestions contained in the system and connected to every asset. This improves collaboration, and reduces time-to-market for vital campaigns.
One other advantage of sharing recordsdata from inside your DAM platform is that exterior customers by no means want further software program to view property. When searching for a DAM platform, make certain it presents help for a number of asset codecs.
6. Guarantee model consistency throughout channels
Businesses working with a number of manufacturers want a strategy to keep model consistency throughout all initiatives, property, and campaigns. A DAM system helps you do this, by storing all the recordsdata a group wants — model pointers, logos, artistic briefs, and extra. You can too prohibit entry to legacy recordsdata, to stop the unintended publication of outdated content material or imagery.
One of the crucial in style DAM advantages is the power to create templates for different customers. A designer can select which elements of the design may be manipulated, resembling fonts, photos, and textual content fields. For instance, your design group might create a template that enables copywriters so as to add textual content, however prevents anybody from altering or transferring the design components.
*Making a model template inside Brandfolder. *
Managers can designate particular collections that can be utilized for picture placeholders to make sure model consistency. Approval workflows can be put in place so that changed model templates and accomplished designs are at all times reviewed earlier than distribution.
7. Open distribution whereas sustaining permissions
To share an asset from inside Brandfolder, simply click on the checkbox subsequent to the asset. You may then customise the title of the hyperlink earlier than sharing it. You can too make share hyperlinks public or personal.
Whereas a DAM system can carry complete transparency to your processes, you might not need all events to have unrestricted entry to recordsdata. You may customise permissions by person, asset, or venture, set entry expiration dates for recordsdata or share hyperlinks, and require an e mail tackle for any exterior person trying to entry a file.
Internally, permission controls assist managers reduce distractions for group members, by limiting their entry to solely the recordsdata which might be related to their workflow.
You may simplify the distribution of property in Brandfolder by making a customized portal (referred to as a “Brandfolder”). This characteristic permits approved inside and exterior customers to log in to a branded portal.
Inside every Brandfolder are Collections, and also you set customized permissions for Collections if you wish to give stakeholders entry to their property, however prohibit entry to sure Collections or inside paperwork.
8. Maintain property safe
You don’t have any management over the safety of your purchasers’ servers or e mail passwords, which is why maintaining all recordsdata (and file-sharing) inside your DAM platform is the very best apply. DAM options resembling encryption, single-gateway internet hosting, and SAML for knowledge transfers defend property and model supplies from unauthorized entry.
9. Reduce compliance threat
A DAM platform helps you enhance digital rights administration and defend licensed content material from unauthorized use. For instance, you’ll be able to set licensing expiration dates for property and defend copyrighted photos from alteration. This performance vastly reduces the period of time spent on monitoring and managing compliance.
10. Measure the ROI and efficiency of property
Have you learnt which property your group is utilizing most frequently, and the way these property are performing? With a DAM system, you get detailed analytics for each asset and assortment, together with high customers, and the variety of views, shares, and downloads. Such a perception might help you establish asset ROI and the place to focus your efforts and price range.
11. Combine with present tech stack
True DAM integration helps your group work extra effectively. A DAM system can combine along with your venture administration platforms, to make sure timelines are straightforward to include in artistic workflows.
Brandfolder presents a free plugin that lets creatives find property in Brandfolder from inside Canva, Figma, and Adobe InDesign, Illustrator, and Photoshop — no must toggle forwards and backwards between platforms. With this bi-directional performance, group members can import recordsdata from the DAM system into their artistic platform, work on recordsdata, and save the modifications to mechanically replace property within the DAM system.
12. Restrict burden on IT sources
The supplier of your cloud-based DAM platform manages all updates, help, and DAM safety, liberating up your IT group to concentrate on any points with native {hardware} or software program. DAM suppliers additionally deal with onboarding.
13. Scale with your online business
One of many greatest advantages of a DAM system is that it’s a scalable resolution for enterprise firms of any dimension, with any variety of areas. You may add and take away customers, alter permissions, and retailer a limiteless variety of property for fast retrieval from anyplace.
Expertise the Advantages of a DAM System
Now that you simply’ve examine the advantages of digital asset administration, you already know {that a} DAM system is a scalable and safe strategy to handle and share property, monitor asset efficiency, and uphold model requirements and compliance necessities.
Greater than 5,000 firms use Brandfolder’s cloud-based DAM platform to work extra effectively. (See our Consumer Tales web page to learn the way our clients are benefiting from Brandfolder’s options).
Brandfolder presents two plans, each of which give customized onboarding with one in every of our product consultants. Let’s speak about what Brandfolder can do for you.
