By Pam Neely July 26, 2022

Swipe concepts from any of those 10 thanks web page examples to get extra gross sales, extra leads, or extra subscribers

Thanks pages are one of many greatest missed alternatives in digital advertising and marketing as we speak. The second after somebody says “sure” to you – whether or not they’ve simply positioned an order, signed up on your mailing checklist, or no matter motion they’ve taken – is a chance to point out them they only made an amazing resolution. It’s additionally a possibility to get them to maintain saying sure to you, and to verify they observe by on the motion they only took.

That’s so much to ask of 1 web page, however one of the best thanks web page examples pull it off. They go means past simply saying, “thanks for doing [whatever action they just completed].”

On this submit, we’ll stroll by all of the issues thanks pages can do and might embody, and present you examples of thanks pages so you possibly can see what’s working as we speak. By the top of this submit, you’ll know all the things you want to know so you can begin getting far more outcomes out of your thanks pages.

However first, let’s get on the identical web page. 😉

What’s a thanks web page?

A thanks web page is the web page that seems after somebody has accomplished an motion (or, in advertising and marketing lingo, after somebody has accomplished a “conversion”). 

Thanks pages sometimes seem on web sites, however not at all times. Wherever on the internet the place you ask guests to take an motion, after which the guests are proven a brand new web page after they’ve taken the motion – that new web page is an instance of a thanks web page.

Various kinds of thanks web page examples

Thanks pages can seem after somebody has:

• Positioned an order
• Signed up on your e mail publication
• Requested a lead magnet
• Signed up for a webinar
• Despatched you a message by way of a “contact us” kind
• Scheduled an appointment with you

We’re going to give attention to thanks pages used after somebody indicators up for a lead magnet or a publication right here, however all rules and thanks web page examples we’ll cowl additionally apply to all the opposite varieties of thanks pages listed above.

You are able to do a ton of fascinating issues with thanks pages – as you’re about to search out out!

10 concepts for thanks pages that rock with examples

Let’s work from the fundamentals to the flamboyant stuff, with thanks web page examples sprinkled in alongside the best way. 

1. Ask individuals to verify their e mail tackle

Utilizing “confirmed opt-in,” also called “double opt-in” is an e mail advertising and marketing finest observe. It does require subscribers to take an additional step to double-confirm that they wish to get emails from you, however e mail lists that use confirmed opt-in get a lot greater opens, clicks, and gross sales. (There’s a cause why it’s a finest observe!)

Right here’s what the sequence of onboarding emails seems like for confirmed opt-in versus common opt-in:

Discover out extra about affirmation emails, see our weblog submit, Tips on how to write affirmation emails your viewers will love.

The one downside with double opt-in is that it’s important to get individuals to verify their e mail addresses. Luckily, that is the proper job for a thanks web page.

Listed here are two thanks web page examples that do that properly. One is from AWeber buyer, Nomadic Matt. Matt tells his subscribers that they may solely obtain his nice journey suggestions in the event that they affirm their e mail tackle. He even tells them to verify their spam folder in the event that they don’t see the e-mail inside 5 minutes. He’s overlaying each attainable state of affairs to verify his subscribers see the affirmation e mail. 

This thanks web page instance from Ryan Robinson’s thanks web page goes one step additional by exhibiting new subscribers precisely what the affirmation e mail will appear to be of their inbox.

Desire a thanks web page like this, however don’t wish to set it up? AWeber prospects can use this default web page for his or her lists.

Professional tip: Additionally ask new subscribers so as to add your e mail tackle to their tackle books to verify your emails make it into their inbox.

2. Set expectations

The second somebody subscribes, they’ll wish to know “What occurs now?”

You’ll be able to’t assume that your subscribers are going to leap into their e mail inboxes instantly to learn your first e mail. Or that they’ll know what “from” tackle your emails will probably be coming from. Or that they’re going to do no matter you need them to do in that first e mail.

Don’t maintain them guessing or allow them to bounce to conclusions. Set the expectation up entrance in your thanks web page to assist your new subscribers take motion and keep engaged over time. To take action, be sure to reply these questions for them:

• When do I get my first e mail?
• What “from” identify and e mail tackle will it come from?
• What’s the topic line going to say?
• What’s inside the e-mail?
• How usually will you e mail me?
• What kind of data will you be sending?

Utilizing a video can be a useful technique to reply these questions on your new subscribers.

Right here’s among the finest thanks web page examples of this we’ve seen. Felicia Ricci, a vocal coach and AWeber buyer, makes use of her thanks web page to not solely thank her new subscribers however to spell out what they will count on subsequent. We love the bulleted format, too – it makes the textual content simpler to learn. And she or he additionally makes use of a video to offer a extra private really feel.

3. Ask individuals to purchase your guide, or subscribe to your podcast or YouTube channel

When individuals first join your checklist, they’re actually interested by you. They wish to see your work! So present them how they will try this, both by prompting them to purchase your guide/s or to subscribe to your podcast or YouTube channel.

See it in motion: Lewis Howes, an entrepreneurial coach, invitations new subscribers to purchase his guide and to subscribe to his College of Greatness podcast. He makes use of photographs of the guide and podcast in addition to movies introducing his objective for the College of Greatness.

4. Immediate individuals to observe you in your social media accounts

Social media is quite a lot of work – so right here’s your likelihood to get extra out of it. Enhance your following on social media by asking new subscribers to observe you on social.

Right here’s how HoneyTrek does this on their thanks web page:

5. Transfer subscribers additional down the funnel

Generally, providing one thing on the market instantly gained’t work. Some prospects could take longer to make a purchase order resolution than others. Providing them a further incentive helps them progress by your advertising and marketing funnel, higher qualifying them as potential prospects and transferring them even nearer to creating a purchase order.

Chalene Johnson, a enterprise and life coach, makes use of this precept on her thanks web page. She encourages new subscribers to enroll in her free, on-demand webinar. This academic webinar gives her subscribers extra worth, transferring them nearer to a possible sale.

6. Promote one thing

“The thanks web page is a useless finish on many companies’ websites. Nevertheless, when it’s used accurately to supply an upsell, it may be one of many highest changing pages in your web site,” says AWeber’s CEO Tom Kulzer.

That’s as a result of new subscribers show three traits that imply they’re prepared to purchase from you: 

1. They know and perceive who you’re.
2. They perceive the issue that you simply’re fixing for them.
3. They’ve already given you their e mail tackle. 

Providing one thing extra that you may promote to them can generate an amazing quantity of latest income. For those who’re not utilizing this web page, it’s an enormous missed alternative.”

Right here’s one among our favourite thanks web page examples of this. That is e mail marketer strategist Meera Kothand’s web site. She’s supplied a pleasant lead magnet in a single part on her web site’s homepage. And instantly after individuals subscribe, she provides them a paid product.

Right here’s what her opt-in sequence seems like:

Let’s break this down. She’s obtained:

• A regular lead magnet supply that takes up a full part of the house web page on her web site. 
• A name to motion (CTA) button for individuals to click on to get the lead magnet (aka the “freebie” she’s providing)
• A pop-up sign-up kind that seems as soon as individuals have clicked the CTA button.
• The thanks web page – which lets individuals know their lead magnet is on its technique to their inboxes, however can be a full-fledged gross sales web page.

7. Supply a reduction

For those who can supply one thing on the market on a thanks web page, you possibly can supply one thing on the market at a reduction.

This easy, sudden gesture could also be what your new subscribers want to shut the sale. The bottom line is including an expiration date. Make this an impulse resolution, don’t give them an excessive amount of time to consider it.

Meera’s thanks web page instance is doing simply this: Notice that the product is briefly on sale; Meera is utilizing a countdown timer to spice up urgency so individuals will act instantly to get the low cost.

Additionally observe that she’s utilizing a notification software (it slides into the browser’s decrease left-hand nook) to point out that different individuals are shopping for this product, too. We’ve seen quite a lot of thanks web page examples which are including these kind of “social proof” widgets.

8. Cross-sell

That is yet one more play on the “promote one thing” thanks web page: Promote a associated or complementary product. For instance, if somebody signed as much as your checklist as a result of they wished to get weight-loss suggestions, use the thanks web page to supply a coaching video or associated product.

Meera’s additionally utilizing this precept on her sign-up sequence, too. Her lead magnet is for an “On-line Advertising and marketing Roadmap.” The cross-sell on her thanks web page is a “Content material Advertising and marketing Template Pack.” 

9. Embed a welcome video

Nothing pops like video. So in case your message is evident and your videocam is close by, make your thanks web page into an embedded video. There are many examples of thanks pages that use this format to promote all types of issues.

Codie Sanchez of the publication Contrarian Pondering makes use of her welcome video as a technique to introduce her paid membership. 

10. Embed a survey

This may be particularly useful in the event you’re simply beginning out. A brief embedded kind positioned on a thanks web page is more likely to have a excessive completion price. So if you wish to know a number of issues about who’s signing up on your checklist, think about embedding a survey. Simply make it quick — the shorter it’s, the extra probably it will likely be accomplished. Intention for 3 to 5 questions.

Concepts for what to ask:

• A pull-down menu query that lets subscribers categorize who they’re (might be helpful for checklist segmentation or personalization in your emails)
• An open-ended query like “what’s your greatest query about [topic x]?”
• A query about content material codecs, like “would you somewhat a) learn a weblog submit, b) watch a video, or c) take heed to a podcast”?
• The subscriber’s zipcode (useful for brick and mortar companies)
• “Which social media platform are you most energetic on?”
• “What’s your expertise degree with [topic X]: newbie, intermediate, or knowledgeable?”

Tips on how to make your personal customized thanks web page with AWeber

To transform subscribers into prospects utilizing the thanks web page, it’s important to transfer past merely saying “thanks” (though that’s necessary too).

Many e mail advertising and marketing suppliers provide you with a fundamental thanks web page. We provide one to our prospects, too. That is what it seems like. 👇

However you even have the choice to direct your new subscribers to a customized thanks web page in your web site or weblog.

For probably the most half, making a customized web page in your web site is fairly simple, particularly in the event you’re utilizing AWeber’s touchdown web page builder, WordPress, or one other hosted resolution.

There are two fundamental benefits of making a customized thanks web page by yourself web site or weblog:

1. It gives your new subscribers with a constant expertise as a result of your thanks web page seems like the remainder of your web site and has the identical area because the web page the place individuals are subscribing.
2. You’ll be able to management what content material you place in your web page. (That is the most important profit. I’ll let you know why in a minute.)

For a precise, step-by-step information for the right way to create a customized thanks web page in AWeber, watch this:

Need extra gross sales, confirmed subscribers, leads, and different goodness? Thanks web page examples to the rescue

For those who’re severe about monetizing your e mail advertising and marketing, you want to begin leveraging thanks pages so you possibly can flip new subscribers into prospects.

The examples of thanks pages we’ve proven you lined quite a lot of what will be finished to get extra out of your personal thanks pages. But it surely’s solely the start. Sensible entrepreneurs are at all times arising with new methods to make use of thanks pages. So now it’s your flip: How are you utilizing your thanks pages to transform? Have you ever seen any nice thanks web page examples these days? Inform us about them within the feedback!