At the moment’s new world of perception gross sales is powered by information. Firms depend on correct and complete B2B intelligence to establish new alternatives for progress, prospect and prioritize accounts, develop buyer intelligence, floor insights, join with prospects, and shut extra offers.  

For many IT leaders, the extra information you might have, the higher. However all information units usually are not created equal.

Firms continuously take care of inaccurate information, and even the first-party information that the majority companies gather usually proves incomplete or provides low protection, which makes it tough to succeed in progress objectives. All this soiled information is an incredible burden for organizations, inflicting them a median of $15 million in losses every year.

To unravel these widespread information issues, organizations flip to third-party information suppliers for very massive units of information delivered by way of the cloud or flat information. These huge “information bricks” increase an organization’s first-party information and are used to construct a dependable go-to-market information basis that groups can use for analyzing, predicting, and fascinating with the precise accounts.

What’s a ZoomInfo Knowledge Brick?

ZoomInfo Knowledge Bricks are very massive volumes of information, doubtlessly upwards of tens of millions of account and call information, created and equipped to buyer specs. They’re usually delivered quarterly as flat information or out there straight by way of information lakes or warehouse integrations, equivalent to Google Cloud Platform or Snowflake. They kind an integral a part of an enterprise information administration technique.

Simply as constructing a house begins with a basis, constructing an enterprise database begins with a ZoomInfo Knowledge Brick. Knowledge groups unify these information bricks in their very own techniques, normalize and enrich them, after which run fashions to attain, phase, and make the info out there to customers. Supplementing inside databases with third-party information builds confidence that organizations are working with correct information. It additionally produces a extra numerous, complete information lake.

Knowledge groups can select ZoomInfo Knowledge Bricks with totally different data relying on their wants:

• Firm information: Incorporates information attributes on the headquarters and site stage, together with firm names, trade, income, worker dimension, bodily areas, and web sites.
• Contact information: Delivers criteria-based entry to real-time contact attributes, together with particular person names, job titles, electronic mail addresses, telephone numbers, and areas.
• Hierarchy information: Helps groups perceive the connection between accounts, together with final dad or mum, home dad or mum, rapid dad or mum, subsidiary, headquarters, particular person areas, and franchisor/franchisee.

The Advantages of Knowledge Bricks

Utilizing information bricks to complement first-party information permits companies to totally capitalize on their database in various methods:

• Serving as a trusted information supply to cleanse, enrich, and resolve entities, construct account maps, and predict one of the best new alternatives.
• Eliminating cumbersome, guide B2B information unifying processes to seamlessly combine third-party information straight into databases.
• Figuring out a corporation’s whole addressable market (TAM) to find out whether or not a prospect suits their best buyer profile (ICP) and establish which new firms to pursue.
• Bettering account intelligence with expanded contact information to construct the precise shopping for committee with a whole account image.
• Prioritizing accounts by layering account intelligence with intent information and real-time information updates to drive a real account-based technique.

ZoomInfo Knowledge Bricks in Motion

ZoomInfo Knowledge Bricks clear up quite a lot of go-to-market challenges, together with figuring out new goal accounts, precisely routing inbound leads, and vastly improved information high quality, reliability, and protection.

Sourcing correct information on small companies

It was mission-critical for a number one U.S. trucking firm to have full, correct location information on small companies — incorrect or lacking tackle data might trigger main transport disruptions. Since most information suppliers used previous strategies to assemble and preserve location data, it was tough for his or her staff to supply the particular location particulars their deliveries relied on.

To unravel this drawback, the corporate outlined a knowledge technique that leveraged inside, first-party intelligence to establish which fields to complement with exterior third-party information. They have been in a position to construct an in depth, up-to-date view of every variation in constructing or unit numbers, and will pinpoint less-obvious areas like warehouses, new branches, and satellite tv for pc workplaces. 

With a ZoomInfo Knowledge Brick, the corporate enriched its database quarterly, matching almost 100% of all accounts. Each document within the firm’s database had probably the most correct location information so each supply might be made extra reliably. As well as, a customized information mannequin that layered first- and third-party information helped them establish firms that had larger transport wants, signaling high-fit accounts to focus on and pointing to untapped audiences.

Profiling the perfect buyer for a distinct segment market

A growth-stage SaaS firm wished to duplicate its success with a sure buyer phase. But it surely was arduous to outline the phase by conventional components, like worker dimension, trade or annual income, making it tough to seek out related ones to pursue. The staff wanted a brand new option to kind and prioritize accounts with nuanced traits, like firm information, trade sub-segments, and on-line exercise.

They began by figuring out their finest prospects, then layered their very own inside information with a ZoomInfo Knowledge Brick. They used third-party enterprise information to fill in fields equivalent to “customized trade classification” and “stage of know-how sophistication in a corporation.” Now they may residence in on the data that decided who can be a superb buyer, outline a transparent best buyer profile, develop a listing of lookalike companies with related traits, and decide which accounts to interact with first.

Constructing a Basis of Dependable Knowledge: The ZoomInfo Distinction

A ZoomInfo Knowledge Brick supplies information groups with limitless entry to ZoomInfo B2B intelligence to higher perceive and analyze their whole addressable markets, establish new alternatives for progress, construct account maps with correct company linkages, prospect the precise shopping for committees, predict lookalike firms and prospects, and share go-to-market insights.

ZoomInfo Knowledge Bricks are purpose-built for gross sales and advertising. Organizations can entry complete, correct GTM information together with:

• 106M+ international companies
• 169M+ firm areas masking 200 firmographic information attributes
• 140M+ contacts with 100M+ verified emails and 72M+ direct dials
• 700K+ hierarchy linkages masking 8 hierarchy classifications
• 31K+ profiled applied sciences

Discover ZoomInfo Knowledge Bricks and your entire suite of information as a service options out there with ZoomInfo OperationsOS.